渠道集成
- 网络Channel Integration
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IMC通过有效的渠道集成信息,对外传达关于你公司品牌、产品及服务的明确的信息。
IMC integrates the message through the available channels to deliver a consistent and clear message about your company 's brands , products and services .
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大多数CIO认识到,把电话、网络、邮件、传真和现场走动等渠道集成到一个系统里面是提供N11呼叫中心、并且支持公众和顾客的最佳方式。
Most CIOs recognize that integrating phone , Web , mail , fax and walk-in channels into a single system is the best way to provision N11 call centers , and to support citizens and customers .
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本文研究了一类具有进出口权的特大型国有贸易型企业针对单一商品的双渠道集成采购与营销组合联合决策问题。
This thesis studies the joint decision of dual sourcing and marketing mix strategies for a single product of one type of large state-owned trading enterprises , which have been granted the import and export rights .
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在网络环境下对任何一个用户而言,其所需要的信息往往是一种存在于多种平台,来源于多种渠道并经过集成平台集成后的信息、产品或最后的知识服务。
To the users , they often needs information , production and knowledge service which are indwelling different platform , rooting from multiple channels and integrated by integration platform .
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通过宣传活动、各种其他沟通渠道,以及集成到我们的企业搜索引擎,该平台已成长至支持1800多个项目,涉及13000多位贡献者。
Through campaigns and various other communication channels , along with integration into our enterprise search engine . , the platform grew to facilitate more than 1800 projects involving over 13,000 contributors .
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在此情形下,本文将供应链管理的思想应用到港口生产营销中,整合国际海运物流渠道,构建集成化的港口供应链,以提升港口竞争力。
Under this condition , this paper applies the theory of SCM to the port 's production and marketing , integrates the international shipping logistics channel to build port supply chain to enhance its own competitive ability .
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零售银行的渠道挑战与多渠道集成
Challenge to Retail Banks for Channels and Multichannels Integration
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因此,探寻一种能够解决渠道效率、渠道资源集成、渠道资源分配等问题的新的渠道管理观点十分重要。
Therefore , exploring a solution to the channel efficiency , the channel resources integration , the channel resources allocation problems of the new channel management view is very important .
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我国家具行业发展逐步成熟,家具制造商和销售商纷纷开展网络渠道,流通渠道呈现网络化和多样化特征,形成了传统渠道、网络渠道以及两种渠道集成而来的双源渠道等多种流通渠道。
The development of furniture industry is gradually mature in China . Manufacturers and distributors are developing network channels . There are network channel , traditional channel and dual-channel which is the integration of the two modes .