渠道对角线理论
- 网络Channel Diagonal Line
渠道对角线理论-
渠道对角线转移理论，是当前西方学术界对营销渠道权力理论的最新研究成果，它从全新的视角对渠道权力的转移规律进行了动态研究。
Diagonal devolution is the new research achievement of sale channel right theory of west academic circles .
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在流通渠道行为理论研究上，对流通渠道权力理论、流通渠道合作理论、流通渠道冲突理论等进行系列探讨，在此基础上对战略伙伴关系理论及渠道对角线理论等渠道行为变革理论进行进一步的论证。
Attempts are made to research on the behavior of circulation channel . Theories of power , cooperation , and conflicts in the distribution channel are discussed . Then the paper elaborates on the distribution channel transformation .