渠道差异化

太保产险的差异化战略包括产品差异化、服务差异化、人员差异化、区域差异化、渠道差异化和品牌差异化。

The strategy includes commodity differential strategy , service differential strategy , region differential strategy , human resource differential strategy , channel differential strategy and brand differential strategy .

接着，论证了选择差异化营销的必然性，具体提出了实现差异化营销的四个主要途径，即市场定位、服务、渠道差异化和价值链管理。

Specifically , four major methodologies to implement the diversity marketing strategy are proposed , namely , market orientation , services , channel diversity and value chain management .

文章从企业营销的角度总结了实施差异化的四种战略途径：产品差异化、品牌差异化、渠道差异化、服务差异化，并就每种途径的具体实施进行了论述。

In addition , the article has summarized and dwelt on the four strategic ways to enforce the differential from on the base of the theory about marketing : the differential of product , brand , place and service .

以往略显趋同的市场环境已经渐渐消失，取而代之的是形成了众多需求各异的消费群体，因此各渠道的差异化也能不同程度的满足消费群体的差异需求。

The traditional identical marketing environment has been replaced by many consumer groups with diverse demands . So the different channels are able to meet the diverse demands of consumers .

营销渠道方面的差异化策略。

, Differentiated strategy via sales channel .

针对不同信任度的渠道关系实施差异化的管理方式是渠道分类管理的一个新的视角。

It is a new point of view of marketing channel management to apply different management methods to different trust-degree relations .

在市场差异化方面，通过优质优价的价格差异化，短渠道、高覆盖、知识营销的渠道差异化，让用户认知和接受差异化价值，并为此支付差异化溢价。

Concerning the issue of market differentiation , increase users ' differentiation awareness through price differentiation of high quality and reasonable price ; short-channel , high-coverage and knowledge marketing , to form channel differentiation , and make buyers accept then pay for a premium price .

最后根据营销战略确定的主要途径，并结合市场渠道、产品和服务进行营销策略分析，提出了市场渠道多元化，产品差异化和服务差异化的营销策略，并给出具体实施措施和解决方案建议。

Finally , and differentiation according to the marketing strategies of the main path , and combined marketing channels , products and services for marketing analysis , market channels diversification , products and services are differences in marketing strategies and give a concrete implementation measures and solutions suggested .

所以，渠道是企业的立命之本。在产品日益同质化的背景下，渠道将成为企业差异化的重要途径和核心竞争力的来源之一。

Especially on the homogeneous products market , channel will be one of the most important elements and core competition resources .

在当今国际化的市场竞争中，营销渠道的管理对企业的经营业绩和市场地位有着重要影响。针对不同信任度的渠道关系实施差异化的管理方式是渠道分类管理的一个新的视角。

In the environment of global competition , marketing channel management has become significantly important to companies . It is a new point of view of marketing channel management to apply different management methods to different trust-degree relations .

对手机厂商来说，除了对现有渠道加强管理和控制，更多的应该谋求渠道的创新&结构渠道的创新、尝试电子商务渠道构建，寻求渠道的差异化，以此来增强厂商在渠道中的竞争力。

Besides strengthening the management and control of channels , manufactories should innovate in channels model , try to build electronic business channel and make the channels different to enhance the competitive factor .