旅游促销组合
旅游促销组合-
针对不同的目标市场，企业采用不同的促销组合，进一步形成旅游市场促销组合策略。
The enterprise uses different combinations of sales promotions by taking into consideration of different target markets and further devises the combinative tactics of sales promotion in the tourist market .
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本文在理论研究和实证分析的基础上，提炼出旅游目的地的六项促销战略要旨，并以江苏省旅游促销为例，归纳出旅游目的地的促销组合策略。
Based on the destination 's theory research and analytic demonstration , this article abstracts six keystone of promotion strategy , and induces promotion mix according to tourism promotion of Jiangsu province .