旅游产品策划

长江三峡坝区旅游产品策划研究

A Research on Tourism Products Planning in Three Gorges Projects Dam Area of Changjiang River

主题的物化，主要体现在旅游产品的策划。

Materializing is by using of the planning of tourism product .

同时，从旅游演艺产品策划的商业模式、旅游演艺产品策划步骤、策划具体流程三方面对旅游演艺产品的操作程序进行了阐述，为实践操作提供参考和指导。

Meanwhile , the acting product planning from the tourist business model , tourism performing product planning steps , planning the specific flow acting products research in tourism procedures were introduced , which can offer instructions for the practical operation .

红三角地区的旅游产品开发与线路策划

Exploiting Traveling Resources and Designing Traveling Routes in Red Triangle Area

河津市旅游开发战略及产品策划

Strategy and Product Layout of Tourism Development in Hejin City

并用场域理论、体验经济理论、旅游凝视理论对旅游演艺产品策划进行了理论剖析，以期为旅游演艺产品策划提供理论基础。

This paper also apply " field theory ", " the experience economy theory " and " tourist gaze of tourism theory " to analyses the planning of acting product theoretically to provide theoretical basis .

第四部分，提出广州旅游营销整体规划，包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。

Part four poses a tourism marketing plan for Guangzhou , including market positioning , image design , product decisions , promotion tactics and two marketing principles .

针对旅游产品竞争的发展趋势，还突出探讨了生态旅游产品的形象策划和品牌策略。

Because of need on tourism market competition , it also emphatically researches the tourism image designing and branding strategy of ecotourism product .

在对旅游演艺产品进行全面系统分析之后，通过指标体系构建，用专家打分法给出了评估旅游演艺产品策划优劣的有效方法。

And then , through the index system construction , with expert scoring method , so as to giving out the effective methods of evaluation of tourism performing product .