文化广告学
- 网络Cultural Advertising
文化广告学-
跨文化广告的符号学研究
The Semiotic Research into the Cross-cultural Advertising
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做好商标翻译不仅需要掌握语言学、翻译学方面的知识，还需要广泛涉猎市场营销学、心理学、美学、跨文化交际学、广告学等诸多领域。
Trademark translation involves not only linguistics and translation theories but also knowledge about marketing , psychology , aesthetics , cross-cultural communication and advertising , etc.