差异化品牌策略

这一研究结论有助于深入理解中国这个新兴大市场的多样化消费行为，对企业制定差异化品牌策略具有重要参考价值。

Results in this paper promote the comprehension of the diversity among consumers across different regional markets , and offer meaningful reference for marketing in this newly emerging big market .

其中，针对小企业信贷业务，笔者主要从差异化品牌策略、客户选择的策略、风险控制的策略、独立审批策略四个方面做了陈述。

Among them , in view of the small business credit business , the author mainly from the differentiation brand strategy , customer choice of strategy and risk control strategy , independent approval strategy four aspects to do the presentation .

通过对本土零售企业竞争力差的原因分析，在大量资料分析和案例研究的基础上，提出三种竞争策略：规模扩张策略、差异化策略和强势品牌策略。

Through the analysis of local retailing enterprises ' weak competitiveness , this article will bring forward three kinds of competitive strategy based on a large number of data analysis and case studies , they are : the scale expanding strategy , the differentiation strategy and the strong brand strategy .