媒体费用
媒体费用-
在广告主每年度的广告费用中，媒体投放费用往往占据了最大的比例。
Media budget is the biggest part in the whole advertising expenses .
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在传统的营销方式中企业主需要花费大量的媒体推广费用，而且这样硬性的推销方式往往达不到满意的效果。
Enterprises tend to employ considerable media promotion expenses in the traditional marketing mode , and such method can hardly arrive at a satisfactory result .
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本文通过对网络广告费用构成的分析，指出广告费用绝大部分由媒体使用费用构成，从而明确了网络广告的定价主体&网络媒体。
Analysing the ad-rate of network , the paper points out that the ad-rate is mainly related to cost of the utilized media , so the main part of pricing the network ads is web media cost .
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此外，该公司还帮助支付印刷媒体和在线广告费用。
It also helps pay for their print and online advertising .