媒介经营管理

媒介经营管理学科建设中的问题与对策

Problems & countermeasures in the subject construct of media management

目前，我国高校媒介经营管理的课堂教学与媒介对人才的实际需求之间出现了明显的脱节。

At present , there is a gap between the college classroom teaching of media management course and the actual demand of media personnel in China .

纸质媒介经营管理策略模型分析

Pattern analysis of managerial strategy of paper media

造成这一特殊现象的主要原因是媒介经营管理学科建设中的诸多矛盾和问题。

It is mainly because of the contradictions and problems in the process of the discipline building .

林如鹏副教授，长于新闻采访和新闻评论的教学和研究，同时兼及新闻媒介经营管理研究。

He is the deputy director of Journalism School and does well in teaching , research and administrative work .

第四章从媒介经营管理的角度具体分析了传媒集团的并购战略、产品方式和营销战略。

The fourth one analyzes the mergence strategy , products , marketing strategy of media groups in the light of media management .

媒体的企业化经营管理是目前经济全球化、媒体集团化的趋势下媒介经营管理研究方向的核心问题。

Accompanied with the economic globalization and media grouped trends , the corporation management of media company has become the core feature of media management .

通过对《财经》期刊数字化个案的深入分析，通过新闻的生产流程、传播过程和媒介经营管理数字化三个方面对《财经》的数字化途径进行探讨。

Through the " Caijing " Journal of digital in-depth analysis of the case through the news production processes , communication processes and management of digital media , three aspects of the " Caijing " to explore the digital channels .

在中国新闻史上，胡政之以重视媒介的经营管理而著称，但其经营的根本目的不是为了赢利，而是为了保障新闻职业的独立自主。

The fundamental purpose of his management was not for profit , but to protect journalistic independence .

战略与战略管理是媒介品牌经营管理的重要组成部分，也是中国媒介实践和相关理论研究需要加强的一个方面。

Strategy and strategic management are two important components of media brand management , which are also high on the agenda of the domestic media practice and its related studies .

媒介的经营和管理以及实现最终的盈利成为媒体考虑的重要问题。

Thus , the management of media and achieve the ultimate profit of has been a priority .

传媒产业就是从事传播媒介的经营和管理及其相关活动的企业集合。

The media industry is engaged in the vector the management and the management and the related active enterprise gathers .

还想借此呼唤经营者对媒介品牌极其经营管理的重视；

At the same time I want to call on operators to put stress on media brand and management administrations .