区域产业品牌

基于产业簇群的区域产业品牌管理研究

A Management Research on Regional Industry Brand Based on Industry Clusters

专业化产业区区域产业品牌发展研究

The Development of Regional Industrial Brand in Special Economic Zones

区域产业品牌的健康培育，有利于带动集群企业的发展，从而提高集群的整体竞争力。

Cultivating its health development could drive the development of industrial cluster and improve the whole competitiveness .

基于产业簇群的发展，一些地区在此基础上形成了一定的区域产业品牌。

Based upon the flourishing of industry clusters , some regional industry brands have been gradually taken shape .

本文对此给出了模型化的解释，并提出了加强区域产业品牌建设管理的策略建议。

This article explains the phenomena , and also puts forward suggestions to strengthen the management of regional industrial brand .

本文基于博弈论的视角对于集群区域产业品牌的培育进行了横向与纵向两个方向的研究。

Based on perspective of game theory , this article researches on across and down of cultivation for regional industry brand .

区域产业品牌是与企业品牌功能相似但适用于企业群体而非单个企业的独特品牌现象。

Regional industrial brand is a particular kind of brand that is appropriate for the cluster of enterprises and not for a single enterprise .

作为塑造区域产业品牌的重要途径与载体，产业簇群的发展状况直接决定着区域产业品牌能否发挥持久的品牌效应；

On the one hand , as an important method of and carrier to the building up of a regional industry brand , the development of regional clusters may directly determine whether the industry brand can last long .

区域旅游产业集群品牌培育初探&以湘鄂渝黔边区为例

A discussion on the brand development for the tourism industry cluster in Xiang-E-Yu-Qian border