企业家品牌

品牌认知是企业品牌资产的一个重要组成部分，越来越多的学者和企业家认识到了品牌认知对塑造品牌的重要作用。

The brand awareness is an important part of the corporate brand equity . More and more scholars and entrepreneurs have realized that the brand awareness is an important role of shaping the brand .

良好的企业家形象是塑造品牌形象的重要力量，是品牌形象的人格化体现，对发展品牌形象有积极的建构意义。

Good entrepreneur image is not only the important force which can create brand image , but also the personification of the brand image , which has positive construction meaning to the development of brand image .

本文回顾了品牌形象和企业家形象的相关理论，尝试理清品牌形象和企业家形象的概念，探讨了企业家形象和品牌形象的关系。

This thesis reviews the relevant theory of entrepreneur image and brand image , and tries to make related conception clear .

在我国，当人们真正认识到企业家形象包装是企业整合营销的需要，企业家品牌营销就可能在中国开创一个全新的局面。

In China , only people realize that the enterpriser 's image is crucial to marketing intergration , could the marketing of enterpriser brand see a new landscape .