区位品牌

区位品牌的形成与维护

How to Build and Maintain the Regional Brand

区位品牌的形成与维护良好的企业形象和独具特色的产品设计是企业创建和维护品牌的关键。

How to Build and Maintain the Regional Brand Outstanding Corporation Identity and creative product design are both important to a company 's development .

这种营销优势体现出集群整体强劲的竞争力，有助于推进以集群为基础的区域营销，建立区位品牌。

The marketing superiority embodies the energetic competition of the whole cluster , helps to improve regional marketing based on group , and establishes regional brand .

微观条件包括：生产成本和区位品牌。2.增长极的形成是政府机制和市场机制共同作用的结果。

The micro conditions include production costs and regional brand . ( 2 ) Growth pole comes as the result from the combining force of government mechanism and market mechanism .

南通市光机电一体化产业发展战略重点和主要任务：一是产业集群战略，通过发挥产业集群效应，降低成本，形成区位品牌，增强产业竞争力；

First is the industrial cluster strategy : With the effect of industrial cluster , this industry can reduce its cost , then form a regional brand to enhance its competitive ability ;

本文认为，产业集群的竞争优势主要体现在以下几个方面：资源集聚优势、资本利用效率优势、交易成本优势、学习创新优势、范围经济优势、外部经济优势和区位品牌优势。

In my opinion , the competition advantages of Industrial Cluster lie in resource gathering , capital using efficiency , exchange costs , learning and innovating , scope economy , extern economy and regional brand .

民营企业集群的国际竞争优势主要来自创新优势、结构竞争力优势、差异化优势、区位品牌优势和网络效应优势等五个要素。

The international competitive advantage of nongovernmental enterprises cluster stems from five factors such as innovative advantage , competitive advantage of the industrial structure , differential advantage , position brand advantage and network effects advantage .

要促进英山茶叶产业的进一步发展，建议当地政府、企业和农户必须以注册英山原产地证明商标为契机，打造统一的区位品牌，组建英山茶业联合舰队，提高地区茶叶产业竞争力。

To promote the industry 's further development of Yingshan tea and increase the competition ability of the local tea industry , Yingshan government and tea business and the farmers must register the unified local tea trademark , build a united area brand , and organize a Yingshan tea ally .

吉林市发展旅游业具有资源优势、区位优势、品牌优势和后发优势。

In Jiliri Province , to develop tourist industry has many advantages as resource advantage , position advantage , brand advantage and newcoming advantage .