公关谈判

语境因素在公关谈判语言中的应用

On Application of Speaking Context Factors in Negotiation Language of Public Relations

良好的决策能力、公关谈判能力、组织管理能力、心理承受力、预见应变能力是后勒干部应有的素质要求。

Service cadre in universities should have the quality of a good decisive a - bility , a negotiation ability , a management ability and emergency ability .

初步归纳出语境因素在公关谈判语言中的应用策略是：一、制约与适应：二、激励与利用；三、创设语境。

Therefore , this paper sums up the application of speaking context factors in negotiation language of public relations : Firstly , restrictions and adaptations ; Secondly , inspiration and application ; Thirdly , creation of speaking context .

期望这些应用策略能对切实提高公关人员的谈判能力、谈判效率，获得更好的谈判效果有所帮助。

The application of these strategies is supposed to effectively enhance negotiating capability of public relations officers , the efficiency of negotiations , so as to achieve satisfactory negotiation results .