产品定位

第三，以CI为指导，进行产品定位；

Third , product positioning is done taking CI as the indirection ;

XX汽车企业进入多用途轿车市场的产品定位研究

Product Positioning Research of XX Company for Entrancing MPV Market

Lotus将该产品定位到更大的市场上，因此相应降低了价格。

Lotus aimed the product at a larger market and reduced the price accordingly .

它并未主打拍照功能，而是将重点放在了Office软件上，这也意味着微软公司将这款电子产品定位为高管人员的装备。

It doesn 't feature a camera and focuses on Office software , which suggests Microsoft is pitching this gadget as an executive toy .

进而运用联合空间图谱分析得出C公司的产品定位在精准定向上时其潜在市场份额达到42.86%。

After using Joint-space Map , it found that the potential market share of company C will reach 42.86 % when it focus on accurate targeting .

对NBA中国赛产品定位的研究

Research on Product Orientation of the NBA Chinese Game

成都DT花园的市场调查和产品定位

Marketing Research and Product Positioning of Chengdu DT Garden

文章提出，要改进我国第三方物流MIS开发与应用水平，开发应有明确的产品定位或客户定位；

To improve MIS developing and application level for TPL , MIS developing should has clear product positioning or customer positioning ;

进而，分析相关的产品定位的主题，提升项目产品的定位品牌，建立H企业中华系的产品体系。

Furthermore , analysis related to product positioning , the theme of the project product positioning of the brand , set up internal department of the Chinese product system .

天鸷品牌标志，用一种反应快速的的鹰类（鸷鸟）的图形来作为GPS定位系统品牌形象，生动直观，体现产品定位。

Kenji brand LOGO , with one kind of response fast hawk class ( birds of prey bird ) the graph took the GPS positioning system brand image , vivid is direct-viewing , manifests the product localization .

即便Surface的前两个版本销量平平，但微软依然将这款新产品定位为Windows笔记本、iPad以及使用谷歌（Google）安卓系统的类似设备的替代品。

Microsoft has positioned its new device as a replacement for the Windows laptop as well as the iPad and its Google Android-powered peers , even as sales of previous versions of the Surface have fallen flat .

尤其是VMware的产品定位和定价都鼓励你使用尽可能少的服务器。

VMware in particular positioned their products and pricing in a way that encourages you to use the least amount of servers possible .

分析了济世如何进行市场细分，产品定位，选择目标市场及4Ps组合的使用。

Analyzed how Jishi Company divided its market in details , oriented its products , selected the target markets and combined 4Ps .

2）地产开发项目市场定位的逻辑框架为4P（产品定位）与4C（市场定位）的对接；

2 ) The real estate development project market localization logical frame is 4P ( product localization ) and 4C ( market localization ) docking ;

最后，在战略实施的组织保障方面，本文分别从5S生产管理、产品定位、改进营销环境以及人力资源支持这几方面进行了阐述。

At last , for organization guarantee for carry-out of the strategy , the article gives respective accounts on 5S management of production , product orientation , improvement of marketing environment and human resources support .

研究了住宅物业发展过程中的客户定位和产品定位，提出了SWOT分析模型、地产因子比较分析方法和房价收入比预测模型，较系统地研究了项目定位的技术和程序。

The paper discusses the customer targeting and product orienting . It proposes the SWOT aided decision model , land factor comparative analysis and the forecasting model based the proportion between price and income . It studies the technique and procedure of project positioning .

在接下来的部分，论文总结了GS管理咨询公司在五年的发展过程中所采取的主要市场营销策略，包括其产品定位，产品策略，促销策略，合作商策略，咨询服务推进策略。

From the chapter 3 , this article summarizes several important marketing tactics made by GS company during its 5 years ' development , including product position , product tactics , promotion tactics , representation tactics and consulting service promoting tactics .

基于上述分析，文章制订了鲁南水泥的竞争战略，包括市场定位、产品定位、最小成本方案的确定、有效的差异化方案、SWOT战略模型、CIS的导入和信息化总体设想等。

Based on the above mentioned analysis , a tailored competition strategy for Lunan Cement was presented , including market positioning , products positioning , decision of minimum cost project , effective differentiation project , SWOT strategic model , introduction to CIS , general concept of information-realizing , etc.

最后，结合成都市房地产市场的总体概况和相关住宅的产品定位，按照确定的研究顺序得到了以下结果：第一，使用市场调查得到了DT花园潜在消费者的需求和特征；

Finally , according to the certain research sequence , we can get some results on the analysis of general situation of Chengdu real estate and the related product positioning of residence . The first point is that we got the need and the characteristic of latent consumer .

同时，引入AHP层次分析法协助产品定位，结合基于Kano模型的需求筛选定性与定量分析确定需求权重，确定开发需求，为产品功能设计与实现提供参考。

At the same time , the introduction of AHP analytic hierarchy process to assist in product positioning , combined with the Kano model based on the requirements of qualitative and quantitative analysis of screening to determine demand weight , provides the reference for the product function design and implementation .

在定位环节，本文根据以上的分析，选择了我国大中型客机的细分市场，给出了市场定位、产品定位和竞争定位，并且运用4P营销组合理论来促成定位，保证了定位的效果。

In positioning session , based on the above analysis , this paper selected segmented markets and gave the marketing positioning , product positioning and the competition positioning . Then this paper uses the 4P marketing theory to facilitate positioning as well as ensure the positioning results .

（大众）对于产品定位的理解和态度是复杂多变的。

Perception and attitudes to Product Placement are diverse and complex .

房地产项目产品定位辅助决策系统研究

The Research on Aid-Decision System of Product Positioning of Real Estate

消费偏好与产品定位

On the Consume Preference and the Market Orientation of Products

基于内生创新溢出的企业低成本产品定位与定价博弈分析

Game Analysis Based on Positioning-pricing of Product Based on Endogenous Innovation Spillovers

三大纽带是指产品定位、信息及成本。

Three bonds refer to the product orientation , information and costs .

黑龙江日报报业集团产品定位与营销策略分析

Research on Product Positioning and Marketing Strategy of Heilongjiang Daily Newspaper Group

最后分析了移动邮件的产品定位。

At last , the paper analyzes the orientation of wireless Email .

家用集中空调的产品定位应是高端的独立式住宅。

The market of HCAC should be focused on high-grade individual housing .

基于科技创新视角下江西战略农产品定位研究

The study on Location of Jiangxi Strategic Agri-products Based on Technology Innovation