顾客回头率
顾客回头率
-
顾客满意度研究起源于西方发达国家,是伴随着经济高速发展而逐步形成的管理和营销思想,各项研究表明顾客满意状况直接影响着企业的顾客回头率,利润与市场占有率。
Customer Satisfaction originated in Western countries , is accompanied by rapid economic development and evolving management and marketing ideas , investigations indicate that customer satisfaction has a direct impact on customers ' repeated purchase , profit margin and market share .