顾客转换成本

顾客转换成本的存在影响了企业的竞争策略。

Switching costs affects the competitive strategies of enterprises .

顾客转换成本研究综述

Overview of Study on Consumer Switching Costs

医院顾客转换成本更高，不会轻易因为竞争者的价格诱惑而放弃原来忠诚的医院。

Because conversion costs of hospital are higher , customers will not easily give up loyalty to the hospital just for the price temptation from competitors .

顾客转换成本被视为阻止顾客离开企业的障碍，成为影响顾客忠诚的另一重要因素已经引起学术界和实践界的广泛关注。

Customer switching costs as barriers to prevent customers leaving the enterprise have been another important factor of customer loyalty and have caused widespread concern in academia and corporate practice .

其次，将顾客转换成本的影响因素及顾客忠诚结合起来，形成了顾客转换成本的因果概念模型，并根据概念模型提出研究假设，建立起结构模型。

Furthermore , combine the influence factor of the customers switching costs to customer loyalty to form a customer switching costs of the concept of casuality model , and in accordance with the concept model to give study assumptions , and establish a structure model .

鉴于此，本文基于顾客转换成本视角去研究顾客赢回管理，不仅可以弥补现有赢回管理研究单向性的不足而且还可以从理论上对赢回管理和顾客转换成本进行一定程度的完善和拓展。

In the view of this , the research of customer win-back management based on customer switching costs not only to make up the shortage of the existing one-way theory , but also to develop and perfect the win-back management and customer switching costs theoretically .

因此在电子商务环境下的化妆品经营商家通过提高顾客转换顾成本客对留住顾客将会更有效。

So raising the conversion of cost for customers will be more effective to retain them in e-commerce environment .

行为忠诚往往由于顾客感知转换成本过高或者行业内缺乏竞争者而产生。（3）移动通信行业顾客忠诚各决定因素对顾客忠诚具有交互作用。

Whereas the behavior loyalty is mainly because of high perceived switching cost or lack of competition . ( 3 ) The determinants have interaction on the customer loyalty in Mobile industry .

进一步提炼顾客满意度、转换成本、关系信任和购买风险作为影响顾客忠诚的四种典型因素，探讨了他们在品牌资产提升方面的作用，并提出了军民融合企业提升品牌资产的建议。

It further refines customer satisfaction , switching costs , relationship trust and risk of purchase as the four kinds of typical factors affecting customer loyalty ; discusses the role of brand equity promotion and puts forward some suggestions of civil-military integration enterprise promoting the brand assets .

为此本文构建了以顾客满意、顾客价值和转换成本为自变量，顾客经验为调节变量，行为忠诚和态度忠诚为因变量的关系模型，通过实证数据予以检验，同时做了相关探索性研究。

The main focus of this paper is to investigate the relationship between customer satisfaction , customer value , switching cost , customer experience and customer loyalty .

要建立顾客忠诚，必须实施顾客忠诚营销计划，提高顾客转换成本；同时提供附加服务，提高顾客感知服务质量。

To establish customer loyalty , the commercial bank must carry out customer loyalty plan , increase customer shifting cost , improve customer perceived service quality by offering attached service .

之后提出了针对工业品企业的顾客忠诚建立和培育的的途径，并且给出了基于顾客价值和顾客转换成本的顾客忠诚管理策略，用以指导工业品企业的营销实践，提高企业的长期盈利能力。

The customer loyalty management policies based on customer value and customer switching costs have been tried to provid help on industrial marketing which can improve the long-term profit performance .

研究认为，顾客忠诚计划是利用顾客的感知价值，通过对顾客满意、顾客信任、转换成本三个中间变量的驱动，作用于顾客忠诚的。

And to analysis the loyalty program acts on customer loyalty with the perceived value of customers , through three factors of customer satisfaction , customer confidence and switching cost .

且服务质量对顾客满意的影响路径系数大于顾客体验对顾客满意的影响路径系数。第三，关系信任、顾客满意和转换成本主要对顾客忠诚有直接影响，间接影响不明显。

And service quality on customer satisfaction , customer experience impact the path coefficients greater than the impact on customer satisfaction path coefficient . Third , the relationship between trust , customer satisfaction and switching costs mainly on customer loyalty has a direct impact , indirect impact is not obvious .