电子商务营销

试论E时代电子商务营销的产生与发展

The Emergence and Development of E-Business Marketing in E-Times

基于SVM的电子商务营销绩效评价系统研究

On the performance evaluation system in E-business marketing using SVM

应用SNS的电子商务营销方式探讨

Discussion on Applying SNS to E-commerce Marketing

C2C电子商务营销模式是近年来互联网发展的主要方向之一。

The C2C marketing model for e-commerce is one of the main development directions of Internet .

钢铁企业电子商务营销的模糊评价

Fuzzy Assessment on E-commerce Marketing in Iron and Steel Enterprises

电子商务营销绩效评价的模糊评价模型及其应用

Fuzzy evaluation model and application of the performance evaluation in E-business marketing

树立电子商务营销新观念，迈进跨国经营新时代

New Notions on E-commerce and the Era of Multinational Management

中国邮政电子商务营销模式初探

Research on the E-Commerce Marketing Model of China Post

电子商务营销越来越受众多企业的重视与应用。

E-commerce marketing is taken more attention and application by a large number of enterprises .

保险电子商务营销策略分析

Analysis on Marketing Strategy of E-Insurance

可以说，成功的电子商务营销离不开对个人数据资料的收集和处理。

It can be said that , successful E-Commerce cannot leave from for personal data information collection and processing .

因此，如何在电子商务营销过程中加强对消费者隐私权的保护就成为当前亟待解决的问题。

Therefore , how to strengthen the protection of the consumer right of privacy has to be solved urgently now .

撰写此文的目的在于通过阐述一个全新的电子商务营销方案，引起大家对电子商务营销的关注和思考。

The purpose of this article is to arouse people 's attention and consideration on E-commerce marketing through expatiating a new E-commerce marketing scheme .

运用电子商务营销的基本理论，分析了钢铁企业电子商务营销的内涵。

In this paper the connotation of e-commerce marketing in iron and steel enterprises are analyzed based on the basic theory of ecommerce marketing .

本部分从产品特点、市场需求与发展趋势以及行业购买行为等方面详细阐述了齐鲁石化公司醇类产品的电子商务营销机会及电子商务营销战略。

According to characteristics of products , marketing demand and industry purchasing behavior , opportunities and strategies of E-commerce marketing are analyzed in this part .

当前电子商务营销中，推行提升客户价值的个性化营销策略。

Top 50 CIO in China : Value of IT In electronic commerce marketing , pushing individuation marketing strategy to promote customer , s value is important .

通过描述统计，获知了最能影响零售企业进行电子商务营销模式变革的因素分别是：信息技术因素、价格因素和商品因素。

Through the description of the statistics , the best informed of the impact of e-business retail marketing reform model of the factors are : information technology , the price factor and goods factor .

醇类产品电子商务营销方案，包括产品方案、定价方案、分销方案和市场推广方案，以及与传统营销的协调方案等。

Second , E-commerce marketing project of alcoholic products , include the product project , pricing project , distribution project and promotion project , at the same time , the coordination project is proposed .

最后对模型整体的回归分析，知道了宏观环境因素、市场竞争因素、企业自身因素对于零售企业进行电子商务营销模式的影响程度及其相关性。

Finally , the regression model as a whole , know that the macroeconomic environment factor , market competition factor , enterprises factor for retail e-business marketing model and its impact on the degree of relevance .

本文以电子商务营销模式为基础，提出了面向销售领域基于C/S，B/S的平台设计构想，包括功能结构、体系结构和流程结构。

Base on the sale pattern of E-commerce , given the concept of hybrid C / S , B / S platform , it included function architecture definition , flow architecture definition , system architecture definition .

在分销策略上，改变传统固定呆板的单一渠道方式，建立电子商务营销渠道，并辅助其它分销渠道，解决高校餐饮时间和空间高度集中的问题。

The food In distribution strategy , and change traditional fixed mechanical a single channel and set up e-business marketing channels , and the subsidiary distribution channels , and other institutions of higher food time and space is highly concentrated .

从成本效益、营销效率、竞争效果、服务质量和网站推广五个方面设计了钢铁企业电子商务营销的绩效评价指标体系，并建立了模糊综合评价模型。

Then , the performance assessment index system on e-commerce marketing in iron and steel enterprises is designed in term of costs benefit , marketing efficiency , competitive effect , service quality and website popularity . And a fuzzy synthetic assessment model is established .

本文立足于对营销模式的研究，通过把中国邮政的行业特点，与企业营销模式的理论框架结合，论述了中国邮政在目前的基础上，如何组建完整的中国邮政电子商务营销模式平台。

This text bases on the study on marketing model , through combining the trade characteristic of China Post with the theory frame of enterprise 's Marketing Model , and points out China Post on the present basis , how to set up the intact e-commerce marketing model platform .

国内C2C电子商务的营销组合策略研究

The Combined Strategy Analysis of the China C2C e-commerce Marketing

也许这是34岁的安德烈娅·迪克斯坦（AndreaDickstein）不想要孩子的一个原因。她是一名电子商务和营销传播主管，住在长岛。

Perhaps this is one reason that Andrea Dickstein , 34 , a director of e-business and marketing communications who lives on Long Island , doesn 't want children .

电子商务的营销策略

Marketing strategy in E-business

逻辑思路和基本内容：本文主要围绕着这样的逻辑思路进行讨论：国内电子商务的营销环境，传统商务与互联网结合孕育的电子商务有何特点，与传统商务相比有何优缺点。

Logics and contents : The rationale and logics of this thesis are listed as follows : the domestic e-commerce marketing circumstance surveying ;

电子商务具有营销成本低、经营规模不受限制、支付手段高度电子化、便于收集和管理客户信息等特点。

Electronic commerce is featured by low cost , no limitation of scale , electronic payment and easy collection and management of customer information .

并通过研究结论，提出一些发展建议，为企业开展移动电子商务的营销提供一些参考。

Through the conclusion of the study and put forward some proposals for the development of enterprises for mobile e-commerce marketing to provide some reference .

文章分析了传统市场营销的内涵，比较了网络时代市场营销的发展状况与特点，论证了网络时代新型的市场营销模式电子商务在营销工作上的优势，提出了促进中国电子商务发展的政策建议。

Qualitative analysis on the conception of traditional marketing is made . The development and characteristic of marking in the network ages are pointed out ; A new mode of marketing-electronic commerce is demonstrated .