无效点击

作为对广告主要求其开放点击欺诈检测模式的回应，Google将向AdWords的广告主公布无效点击的数据。

In response to advertisers'call for more openness about its click fraud detection methods , Google will begin sharing invalid clicks data with AdWords advertisers .

然后就找一个无效点击的荒唐理由来敷衍我们这些人吗？

Then invalid clicks to find a ridiculous reason to perfunctory our people ?

GigaOM表示，Trademob“通过让客户意识到手机广告无效点击的存在而大赚其钱”，因为它会向手机广告平台兜售研究成果，而后者就会采用追踪工具过滤掉无效点击。

That site notes that trademob " stands to gain by the awareness of useless mobile clicks " since the mobile-ad platform it peddles includes tracking tools for filtering out worthless results .

不过，先抛开无效点击不论，向移动设备进军这一点已够让广告销售平台商们伤脑筋了。

Worthless clicks aside , though , the migration to mobile is presenting a major problem for ad sellers .