整合营销策划
整合营销策划-
佳禾月饼整合营销传播策划实证研究
A Study on Integrated Marketing Communications Plan of Jiahe Moon Cake
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基于前面几个方面的分析，提出了烟台邮政直邮整合营销传播方案策划的流程、传播目标、传播工具选择及整合营销传播方案框架。
It puts forward the planning process , the communication target , the choice of the communication tools and the structure of the integrated marketing communication proposal for the direct mail of Yantai Post on the basis of the analysis of the above parts .