整合营销观念

赞助商要合理定位企业的体育赞助行为，整合营销观念，树立体育赞助的品牌效应。

Donators should appropriately define their donating behavior , integrate the marketing concepts and create the brand-name effect of sports donation .

提出运用整合营销4C观念对旅游产业结构和产品结构进行调整，走可持续发展道路来发展旅游业；

The author puts forward the 4C conception of integrated marketing should be used to adjust the structure of industry and product with the guideline of sustained development .

从产品营销向服务营销的观念转变以及从采用单一的营销手段向采取整合营销手段的观念转变。

From products marketing to service marketing and from a single marketing measure to an integrating marketing measure .

本文对这个问题的解决主要是着眼于理论在具体条件下的变化，侧重于解释由于整合营销传播中的观念转换，所引导的对各种营销传播工具在应用过程中的革命性转化。

This paper will focus mainly on the changes of the theory of IMC in concrete application and lay special emphasis on the explanation to the revolutionary transformation in the application of various marketing communication methods resulted from idea transformation in IMC .