态度测量技术
态度测量技术-
双重态度模型理论认为，人们对同一态度客体可能同时拥有两种不同的态度枣外显态度和内隐态度，这一理论对传统的态度概念及测量技术都提出了新的挑战。
Wilson and Lindsey suggested that people can have dual attitudes , which are different evaluations of the same attitude object explicit attitude and implicit attitude . This idea was a strong challenge to traditional concept of attitude and measure approach .