怀旧营销
怀旧营销-
文章用两章的篇幅结合营销学、管理学相关理论分析了怀旧营销理论与操作策略，并进一步以80后怀旧为例，展示怀旧风与怀旧营销策略如何糅合应用在80后怀旧这一命题上。
The paper , using two captures , analyzes nostalgia marketing theory and strategy with marketing and management related theories . Furthermore , it gives an example of post 1980s generation to show the combination of nostalgia tendency and nostalgia marketing .
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仅有的研究成果，也只是停留在怀旧理论研究与怀旧营销实践研究相分离的阶段。
The only research achievements are on the stage that the nostalgia theory is seperated with the practice .