广告语言

广告语言的TAIPEI原则

TAIPEI Principle of Advertising Language

研究的重点是广告语言的应用。

The focus is put on the study of advertising language .

受众的心态观念与广告语言创意

Psychology and Ideology of Chinese Recipients and Creativity of Advertisement Language

试探英语广告语言的变异现象

A brief research into the variation of English ad . language

运用言语行为理论阐释广告语言语用失误

Pragmatic Failure in Advertising Language From Perspective of Speech Act Theory

触发诗意效果的广告语言有哪些语用功能？

What are pragmatic functions of advertising language triggering poetic effects ?

广告语言的文化差异和翻译艺术

The Culture Differences and the Arts of Translation in Advertising Language

广告语言也是所处的特定文化的产物。

Advertising language is also embedded in its own specific culture .

俄语广告语言的劝导功能分析

Analysis of Persuading Functions in Russian Language for Commercial Advertisement

文化视角中的中美广告语言及其对比

A Cultural Perspective into the American and Chinese Advertising Language

本文指出英汉广告语言特性，并对广告图文隐喻进行初步探讨。

This paper devotes an analysis to English and Chinese advertising language .

本论文从认知角度分析英语广告语言中的隐喻。

This thesis analyzes metaphors in advertising language from a cognitive approach .

这些特点对广告语言的研究具有重要意义。

These characteristics are important for the study of the advertising language .

广告语言的优劣，直接影响广告效果。

The advantages and disadvantages of advertising language directly influence advertising elect .

相对而言，对广告语言的研究显得薄弱一些。

The study of its language , however , is relatively weak .

广告语言的策划已经成为一门独特的语言艺术。

Advertising language plan has become a unique language art .

汉语广告语言的得体性原则研究

A Study of the Principles of Appropriation on Chinese ad . Language

试论广告语言信息的分析模式

A Discussion on the Analytical Model of the Advertising Information

英汉广告语言的符号学文化学视角

Advertising English and Chinese Languages in the Perspective of Semiotics and Culture

浅析广告语言的语用基础

A Brief Probe Into the Pragmatic Basis of Advertising Language

从关联理论的角度分析广告语言的说服性

Analyzing the Persuasiveness of Advertising Language from the Perspective of Relevance Theory

广告语言必须具备一定的发现特征。

Advertisement language must possess certain " discovery features " .

略谈商品广告语言的修辞艺术

A Brief Talk on Rhetoric Art of Commodity Advertisement Language

所以广告语言的研究必须将广告插图考虑进来。

The study of print advertising discourse requires consideration of the pictures .

公益广告语言的感情策略探析

Analysis and Inquisition of Emotional Strategy of Public Advertisement Language

广告语言艺术是商品经济大潮语言研究中的一个热门课题。

Advertisement language art is a hot issue in the commodity economy trend .

试论民族文化对广告语言之影响

On the Influences of National Culture on Advertising Language

网络广告语言初探

An Initial Probe into the Language of Network Advertisements

它应具有吸引力、具有说服力、趣味性，同时便于记忆，使人印象深刻，因此英语广播广告语言有别于其他文体的独特风格。

So English broadcasting advertising style has particular characteristics .

情景因素与英语广告语言特征

Situational Factors and the Linguistic Features of English Advertisements