城市品牌

将城市品牌系统归结为理念系统、印象系统、传播系统和管理系统，突破了以往城市品牌研究简单导入企业CIS的框架，突出了城市的公共性及发展的可持续性特征。

The city brand system can be summarized to the principle system , impression system , communication system and manage system . It breaks the former city brand study frame of simple ducting business enterprise CIS , stressing the public feature of city management .

基于目标受众感知和竞争视角的城市品牌定位研究

City Brand Positioning from the Perspective of Customer Perception and Competition

基于SWOT分析的拉萨旅游城市品牌整合营销传播

Integrated Marketing Communication Based on the SWOT Analysis of the Lhasa City Tourism Brand

运用4P原则，从四个角度提出营销盘锦市城市品牌的相应对策。

Use 4P principle , pointed countermeasures of marketing city-brand from four perspectives .

运用4V营销模式打造城市品牌

Creating the urban brand by using the marketing model of 4V

通过对RBD和TDI相关理论的文献回顾发现，将RBD视为旅游吸引物是RBD研究的新视角，相关研究已经提出RBD会对提升城市品牌形象产生影响，但均是描述性分析，尚无实证研究。

The article finds that RBD has been regarded as a new tourist attraction . Related research has found that RBD will promote the brand and image , but that are all descriptive analysis , there is no empirical research .

基于孝文化的孝感市城市品牌战略

Based on the culture of filial piety Xiaogan City Brand Strategy

太原市城市品牌战略研究

A Study of the Urban Name Brands Strategy of Taiyuan City

浅论城市品牌与企业品牌的协同效应

A Study on the Coordination Effect between City Brand and Enterprise Brand

城市品牌定位的视角探析

Analysis on the Angle of the Orientation of a City 's Brand

塑造城市品牌的最终目标是为了获得品牌溢价。

The final goal of building city brand is to gain brand premium .

2010年亚运会与广州城市品牌资产的增值路径探析

Guangzhou 2010 Asian Games and the Value-added Path of the City Brand Equity

论城市品牌与商品品牌的联系和区别

A Research on the Association and Difference Between City Brand and Commodity Brand

运河名城厚德之州&德州市城市品牌问题再思考

Canal Famous City Great Morality Place & Rethinking about City Brand of Dezhou

孝文化与孝感市城市品牌营销策略研究

On the Filial Culture and Marketing Strategies for Xiaogan City 's Urban Brand

从企业品牌引申出城市品牌。

Derive from the corporate brand of urban brand .

武汉城市品牌战略研究

A Research on Strategy of Wuhan City 's Brand

建立了城市品牌系统的理论框架。

The thesis then built up the theories frame of the city brand system .

旅游广告提升旅游城市品牌研究&以大连为例

Tourism Brand Advertising on Upgrading Tourism City Brand : Taking Dalian as An Example

关于吉林市城市品牌建设的思考

Thought on the Brand Construction in Jilin City

城市品牌与城市规划战略定位研究

City Brand Building and City Planning Position Study

武汉城市品牌的战略定位及其影响要素的理性解析

An Analysis on the Strategic Position of Wu Han City and its Relevant Factors

城市品牌定位是品牌建设的先决条件。

The orientation of city brand is the precondition for the construction of brand .

重庆塑造城市品牌初探

Preliminary Study on Building City Brand of Chongqing

第二章论述了城市品牌资产与城市竞争优势的关系。

Chapter two explores the relationship between city brand equity and city competitive advantage .

以风筝文化创建城市品牌

Building up City Brand via Kite Culture

城市品牌定位的理论研究与实证分析

Study and Demonstration on City Brand Positioning

珠海：打造生态城市品牌&专访珠海市环保局局长毛东信

Zhuhai : create the ecological city brand

同时提出了烟台城市品牌战略实施的保障措施与政策建议。

Safeguards and policy recommendations for the implementation of the strategy of Yantai city brand .

城市品牌定位与品牌溢价

City Brand Positioning and Brand Premium