背景品牌

结论显示代言人的背景和品牌公平的面向有正面的关

The outcomes revealed that there is positive relationship between endorser 's credibility and brand equity 's dimensions .

文化差异背景下品牌延伸效果的研究

Research on the Effects of Brand Extensions under Cross-Culture Background

体验经济背景下品牌视觉识别设计研究

The Brand Visual Identity Design under the Background of the Experience Economy

无论东方还是西方文化背景强势品牌之间的联合会显著提升品牌声誉、产品品质。

Whether the background of Eastern or Western culture , the joint of strong brand and weak brand will significantly enhance brand reputation and product quality .

本论文以泰国MALEE公司为背景，MALEE品牌是泰国果汁饮料的鼻祖之一，不仅历史悠久。

In this thesis to Thailand MALEE for background . The MALEE brand is one of the earliest Thailand fruit juice beverage , Not only has a long history .

草根文化和恶搞文化背景下的品牌传播

Brand Communication in the Background of Grass Root Culture and Parody Culture

体验经济背景下的品牌战略与管理研究初探

Experiencing the Brand Strategy under the Economic Background and a Probe on the study of Management

然而，几乎没有研究人员在不同文化背景下研究品牌忠诚度的影响因素。

However , in the literature of influencing factors of brand loyalty , there is nearly no one conducted in different cultural backgrounds .

在国际品牌服装纷纷入驻并占据我国服装市场的背景下，品牌文化对品牌服装的作用愈加重要。

Under international brand clothing have settled in and occupy the background of the apparel market , brand culture increasingly important role of brand clothing .

第二部分分析研究大学品牌产生的背景，以及品牌塑造对促进大学发展的作用。

The second part analyse the background that promote to research brand of university , and the effect that brand establishment promote the development of university .

在此背景下，品牌忠诚成为维系客户持续购买和推荐的重要因素，提高品牌忠诚度成为企业重要的竞争力。

Under this background , the brand loyal customers become an important factor in the process of purchase . To improve brand loyalty become an important competitiveness .

在这样的背景下，品牌运营中的物流环节成为制约品牌发展的一个客观因子。

With this background , the logistics chain in the process of the brand operating has become one of the constraint facts to the development of fashion brand .

说明在危机背景下，品牌知名度越高，对消费者考虑集的正向影响作用越大。（3）感知价值对消费者考虑集有显著的正向影响。

Under the background of crisis , the higher the brand awareness is , the more positive influence on Consideration Set . ( 3 ) Perceived Value has a positive impact on Consideration Set .

在此背景下，品牌已成为优秀企业区隔于其它企业的无形附加资产，在为其带来口碑效应的同时，创造更高的市场占有率及利润率。

In this context , the brand has become a intangible additional asset which shows the excellent enterprises differentiate from others . In bringing reputation effect , at the same time , it creates a higher market share and profit margin .

这意味着在危机背景下，品牌忠诚度越高，对消费者考虑集的正向影响作用越大，而且在众多影响因素中的影响效果最显著。（2）品牌知名度对消费者考虑集有正向影响。

This means that under the crisis background , the higher Brand Loyalty is , the more positive influence on Consideration Set , and in many factors , Brand Loyalty is the most significant . ( 2 ) Brand Awareness has a positive impact on Consideration Set .

2008奥运背景下的金融品牌影响力营销。

Financial brand forces marketing under the coming Olympics in2008 .

金融危机背景下中国自主品牌汽车企业重组战略

On Restructuring Strategy of Chinese Independent Brand of Automobile Enterprise under Financial Crisis

战略联盟背景下中外企业品牌组合方式的态度评价研究

The Evaluation of Brand Portfolio Attitude Research under the Context of Strategy Alliance between Chinese and Foreign Enterprise

在这样的现实背景下，服务品牌竞争力成为学界和业界共同关注的课题。

Under this realistic background , service brand competitiveness has become a mutual concern in both the academic community and the industry .

金融危机背景下服装企业品牌国际化策略探讨&以武汉服装企业为例

Discussion on Strategies of Brand Internationalization of Habiliment Enterprises in the Context of Financial Crisis & A Case Study of Wuhan Habiliment Enterprises

基于这种理论与现实背景，本文在品牌内化和品牌忠诚理论的框架下，探讨了员工品牌顾客忠诚的关系模型。

Against the background , under the framework of the brand internalization and brand loyalty , this study explored the " employee-brand-customer loyalty " mode .