长期品牌

同时，利用相关数据，建立企业客户投资回报模型，并对企业的长期品牌权益进行了评估。

It also develops a customer investment return model and evaluates the long-term brand equity of the company .

去年航空业发生的一些动荡导致短期战术性行销一度狂热，高于长期品牌塑造的策划。

Turbulence in the airline industry last year led to a sharp rise in short-term tactical marketing over long-term brand building .

同时，本文提出并验证了快速消费品行业促销方式对品牌权益影响机制的模型，对于指导企业设计有效的促销活动、在拉动短期销售的基础上提升长期品牌权益有一定借鉴指导意义。

In the meanwhile , this paper advances and validates the influence model of sales promotion modes and brand equity in FMCG industry .

商业吉祥物生命力体系是基与企业长期品牌建设目的下的商业吉祥物设计系统。

Business mascot vitality system ( design system ) is a business mascot design system based under the purpose of a long-term brand building .

在市场日益竞争激烈的情况下，4P组合塑造品牌，品牌资源成为企业竞争的有力手段，但要长期维护品牌资源，带动企业经济发展，是理论界和企业中应该思考的问题。

Under the situation of fierce market competition , famous brand resource has become forceful means of enterprise . It is a problem for theoretical circle and enterprises to think over how to protect brand resources and how to make enterprise economy develop .

品牌的竞争过程中对品牌的建设以及长期的品牌管理是其中的关键。

Brand competition in the process of building the brand and long-ter m brand management is the key .

在长期的品牌经营中，已建立的品牌关系由于种种原因可能出现断裂或中止。

In the long-term brand management , the brand relationship that has been established may be ruptured or stoped for various reasons .

定制的好处应该是类似的：为了提高利润率、客户满意度和长期的品牌亲和力，获得更高的员工稳定性、满意度和忠诚度。

The benefits ought to be similar . For increased profit margins , customer satisfaction and long-term brand affinity , read greater employee retention , satisfaction and loyalty .

然而，大量促销在短期提升企业销售量的同时，对建立企业长期的品牌权益会有怎样的影响却并不明朗。

However , how does promotion impact brand equity in the long run while it could bring more sales volumes in short term is still a question unresolved .

商家可以通过一些长期的品牌广告来建立长期品牌，更好地传递品牌信息，保证顾客数量的稳定增长。

Businesses can be some long-term brand advertising to build long-term brand , and better deliver the brand message and ensure the steady growth of the number of customers .

根据长期从事品牌建设研究和实战的观察，提出了当前中国品牌成长在认识上、实践上的若干主要问题。

Based on the long-term research and practice on brand building , the author puts forth several key issues on the Chinese brand development both in understanding and in practising .

公益营销作为一种新型的营销手段，与其他营销方式的区别在于，公益营销把企业的商业目的与慈善目标结合在了一起，其主要目的在于追求长期的品牌效益。

With other forms of difference between marketing , public marketing to business goals and charitable goal together , and its main purpose is to pursue long-term effectiveness of the brand .

目前我国券商在品牌培育上存在以下问题：长期忽视品牌建设，对品牌及品牌培育缺乏长期发展战略等。

But there are some problems in the ticket business : such as ignorance of the construction of the brand commodities , lack of the long development strategies for the brand commodities .

在传统的商业环境中，品牌一直是企业营销战略的核心内容，消费者长期的品牌忠诚也是企业获取丰厚回报的主要来源。

In the traditional business environment , the brand is always the core content of the enterprise marketing strategy , consumers ' long-term of brand loyalty is profitable enterprises to acquire the main source .

如今，在经过长期的品牌竞争和价格竞争之后，家电行业逐渐成为微利行业，制造环节本身所能提供的成本降低的空间已经非常狭小。

Now , thanks to the long term competition in brand and price , profit has become tiny for the industry , and the room for cost reduction through manufacturing process has become increasingly narrow .

大多数房地产商只注重具体项目的宣传，难以维持长期的品牌效应和领先地为此，国内的房地产开发企业迫切需要对房地产品牌营销进行深入的研究。

Most real estate companies focus only on specific projects , publicity , difficult to maintain long-term brand and leading to this end , the domestic real estate development enterprises urgent need for real estate marketing in-depth study .

这对建立长期的良好品牌形象是十分有利的。

This is a good long-term brand image is very favorable .

长期以来，品牌一直是消费公司的支柱。

Brands have long been a mainstay of consumer companies .

那么，我们所要做的，在我们长期的第一品牌营销活动中，就是要回到那个核心价值。

So what we 're going to do in our first brand marketing campaign in several years is to get back to that core value .

长期以来为美国品牌与中国供应商牵线搭桥的中国电子商务企业阿里巴巴（Alibaba），如今希望帮助商家将商品销售给美国消费者。

Alibaba , the Chinese ecommerce company that has long # 173 ; connected US brands to Chinese suppliers , now wants to help sell goods to American # 173 ; consumers .

凹凸以策略为基础，结合出色的创意能力，为客户长期持续的构建品牌形象和视觉体验。

Aotu policy-based , combined with excellent creative capabilities , For customers to build long-term sustainability of the brand image and visual experience .

广告在长期内对消费者品牌认知的影响是通过频率和内容实现的，口传信息的影响则是通过频率、发布者和内容等消费者产生影响。

The advertisement in long-term influents consumes ' brand cognition through frequency and content , the word-of-mouth influents consumer by frequency , promulgator and content .

由于深圳长期以来以为国外品牌代工为主，原始创新基础薄弱，核心技术、标准欠缺。

As Shenzhen has long been dominated by foreign brands OEM , original innovation foundation is weak , the core technology , the standard lacks .

因为公司长期价值是与品牌共同增长的就连通用电气这样的大型工业集团也是如此，所以，品牌是经理人最应该关心的资产。

Since the long-term value of companies , even of industrial congromerates such as GE , is increasingly tied up in brands , these are the assets that managers should care about most .