品牌进化
- 网络Brand Evolution
品牌进化-
常规的品牌进化策略包括品牌强化、品牌延伸和品牌促进。
Conventional brand evolution strategies include brand consolidation , brand extension and brand promotion .
-
协同进化理论是生态学与复杂性科学的交融，应用这一理论来研究品牌生态系统协同进化的现象、特征、本质及规律，将会给品牌管理者带来更多有益启示。
The synergetic evolution theory , mingled by ecology and complex system science , is applied to study the phenomena , characteristics , nature and rules of the synergetic evolution of brand ecological system , which will bring more illumination on the manager of the brands .