产品涉入度
- 网络Product involvement
产品涉入度-
其中，影响因素包括风险感知、产品替代性感知、产品涉入度、消费者知识层次、产品知识、品牌个性、品牌形象及消费者利益评估共八项。
Among them , the impact of factors such as perceived risk , perceived product attributes , product involvement degree , level of consumer knowledge , product knowledge , brand personality , brand image and consumers benefit assessment of eight .