餐饮营销

初步分析了餐饮营销现状并探讨了引入现代营销理念的必要性和餐饮营销策略的运用。大服装概念下的体验营销其二，“实践”性；

This article analyses the marketing practices of food & beverage industry and discusses the necessity of introducing modern theories of marketing and how to use them to develop marketing tactics .

餐饮文化营销充分运用了文化力量实现企业战略目标。

The culture marketing is a new marketing stratagem , witch bring about business target with culture efficacy .

基于体验营销理论的苏州老字号餐饮企业营销策略研究

Research on Business Marketing Strategy of Restaurants in SuZhou with " Historical Brand " Based on Experience Marketing Theory

三是对于中低端产品给予了酒店餐饮渠道营销的设计。

The third , for the low and mid products in hotel or restaurant about the marketing channel design .

而后，笔者通过对合作营销的优势分析和餐饮业营销特点的研究，得出了餐饮业适宜应用合作营销理念的结论，并提出了几种可能的餐饮业合作营销的模式。

Then , on the analysis of advantages of Co-marketing and the study of features of catering marketing , the writer comes to the conclusion that the application of Co-marketing is suitable in Catering Industry and also raises some kinds of possible models of catering Co-marketing .

13年后，彭安杰签约成为百事餐饮印度区营销主管。

Thirteen years later , Mr Banga signed on as director of marketing for PepsiCo restaurants in India .

同时分析了目前我国旅游餐饮企业绿色营销实践的现状及存在的主要问题。

After the analysis of the actuality and some major problems in the current green marketing of tourist hotel enterprises in our country .

第三，在整合餐饮业合作营销相关实例的基础上，给出了几种可能的餐饮业合作营销模式及策略。

Third , on the basis of integrating several relevant cases of Co-marketing , the author poses some possible types of models and tactics of Co-marketing in Catering Industry .

在体验经济时代，餐饮业的营销工作面临新的挑战，如何运用体验经济的新思维以崭新的角度切入餐饮业将是一个值得我们思考的问题。

In the age of the experience economy , the marketing of restaurant industry confronts with new challenges . So how to use new thoughts of the experience economy to enter into restaurant industry is an issue for us to think about .

再次，介绍了餐饮企业实施关系营销的必要性。

Afterwards , it explains the necessity of the relationship marketing in the enterprises .

本文认为，素食餐饮文化丰富的内容与源远流长的历史为素食餐饮文化营销的运用和发展提供了雄厚的应用基础和广阔的发展空间。

The authors point out that the abundant content and long history of vegetarian catering culture lay a solid foundation for the application and development of vegetarian catering culture marketing .