来自尼尔森（nielsen）的数据显示，在世界杯预热期和汽车公司营销强劲复苏的推动下，全球广告支出今年一季度出现回升。
The run-up to the world cup and a strong recovery in marketing by automotive companies helped spur a rebound in global advertising spending in the first quarter of the year , figures from Nielsen show .
预热期