顾客认知

能被顾客认知的价值，才是真正的核心。

Value perceived by the customer is the real core competence .

大多数学者认为顾客认知价格越高，顾客感知的服务质量也越高。

The higher price perception , the higher customer perceived service quality .

顾客认知忠诚的规范解释与模型

A Normative Approach to the Customer 's Cognitive Loyalty and its Model

基于联合分析法的产品虚拟过程中顾客认知价值损溢研究

Research on the Customer Perceived Value Change during the Product Virtualization Based on Conjoint Analysis

还必须评估他们的定价对于顾客认知上的影响和国外经济状况的承受能力。

But also assess the impact of their pricing on customer perception and affordability in the foreign economy .

服务质量实质上是顾客认知到了的服务质量，而并非其客观性质。

The essence of the service quality is the acknowledged quality by the customers , but not its objective nature .

基于企业-顾客认知互动的战略思维，构建竞争优势概念分析框架。

Base on the strategic thought of the mutual benefit of cognition of enterprise and custom ; establish the analysis frame of competition advantage conception .

文章认为，企业战略是一种企业与顾客认知互动的过程，战略制定的出发点是企业与顾客，尤其是顾客。

The authors think that the corporation strategy is a process based on interactive cognitive of corporation-customer , and the strategy-making starts with corporation-customer , especially customer .

品牌能够引导消费者辨别不同的快递企业服务，同时在获得顾客认知的基础上，还可以降低顾客购买风险，成为快递企业占领市场和获得顾客忠诚的重要手段。

Brand can guide consumers in identifying the different services of courier companies . On the basis of customer awareness , brand can also reduce the risk of customers to buy .

但是品牌延伸的有效性受到顾客认知、与延伸产品之间的相关性、新产品自身的成功因素、市场的需求量与竞争状况、品牌实力、企业的品牌战略等因素的影响。

But the validity of brand extension is subject to many factors such as customer cognition , relativity between brand extension and product extension , new product , market demand and competition status , brand image and strategy .

主要内容如下：（1）以顾客认知结构理论为基础，借用美国顾客满意度指数模型，探讨顾客个人价值对顾客忠诚的作用机理。

The major contents are including : ( 1 ) Based on the theory of customer cognitive structure , the study researches the mechanism of customer personal value influencing on customer loyalty under American Customer Satisfaction Index model .

本文分析了企业战略理论发展的三种思想逻辑，总结了认识论是企业战略管理的理论基础，提出了基于企业顾客认知互动过程的企业战略观。

The paper analyses three logical thoughts of the corporation strategy theories , summaries that the theory of knowledge is the basis of the corporation strategy theories , and puts forth the strategic view based on the corporation-customer s cognition interaction .

顾客价值认知与市场信号应用研究

Study of market-signal application in customer value perception

针对营业厅排队等待现象，银行一般通过传统的运营管理方法加以控制和解决，而很少从顾客心理认知的角度出发，寻求行之有效的解决途径。

In reaction to the waiting phenomenon , the bank usually use traditional operation administration measures to control and solve . And nearly has no research from the angle of view of cognitive psychology to seek the effective ways .

论文根据认知理论和信息经济学的不确定性、风险和市场信息理论，通过对顾客价值认知机理的系统分析，探讨市场信号在市场营销策略中的具体应用。

According to the cognitive theory and uncertainty theory of information economics as well as risks and market information theory , the paper analyzes the principle of customer value perception , studies the effect of market signal on consumer value perception and the application of market signal in marketing .

社交媒体在顾客从产品认知到考虑购买的转化过程中同样起着重要的作用。

Social also plays a key role in moving consumers from awareness to consideration .

企业应当关注如何增强产品的使用价值，增加产品的附加值；如何让顾客更多地认知并认同产品的使用价值；

Enterprises should pay close attention to increasing the use value and added value of products , how to make customers know and identify with the use value of products , and how to increase the degree of customers ' satisfaction .

然而，10年来，人们对顾客资产价值的认知，主要还停留在顾客资产的货币价值层面上。

However , during the present decadal , the cognition on customer assets value is still stagnant at the money value .

信息产品的生产者可以通过版本差异化策略形成顾客对产品价值认知的差异化，从而实现信息产品的多重价格。

The producer can bring multi-price into effect through the tactics of edition difference , which can diversify the consumers ' recognition of product values .

品牌生命周期各阶段顾客对品牌的认知和态度各异，企业在品牌管理活动中应当依据各阶段顾客品牌态度的不同，采取相应的品牌战略，推动品牌的发展。

As customers ' attitude and cognition are different to various stages of brand life cycle , enterprises should adopt some corresponding brand strategies to impel brand development .

为了弥补短期促销手段对企业品牌的负面影响，就需要积分促销这样的长期回报计划维系和提升顾客对品牌的认知和感受。

In order to offset the negative effects on the corporate brand by short-term promotions , it needs a long-term returns such as integral promotion plan to maintain an enhanced customers ' feelings and cognitive on the brand .

由于顾客对价值的认知是随时间与情境的变化而变化，所以品牌心理契约的构建过程是动态变化的。

Customer perception of value is changes over time and customer perception of value may be different , at the different stages of buying process . So the building process of the brand psychological contract is as well as dynamics .

在此基础上，建立了顾客参与下的顾客价值认知模型；

Then a recognition model of customer value based on customer participation was put forward .

顾客视角品牌资产的概念专注于顾客的认知和情感过程，强调了品牌资产的价值来源于顾客的行为和态度。

The concept of brand equity from the perspective of customers focuses on the cognitive and emotional processes of the customers , emphasizing the value of brand equity results from the behavior and attitudes of the customers .

建立了基于顾客价值的购买决策模型，指出顾客认同价值是顾客进行购买决策的依据，而顾客认同价值的大小由顾客对品牌的认知价值和情感价值决定。

This paper establishes a purchasing decision-making model by way of customer value analysis , pointing out that customers ' ultimate evaluation of certain brand is ' Customer Accepted Value ' , which depends on the ` Cognized Value ' and ` Affection Value ' .