远大空调

远大空调有限公司（BroadAirConditionerCo。）总裁张跃早在1997年就成为首批购置个人飞机的中国企业家之一。

Zhang Yue , chairman of Broad Air Conditioner Co. , was one of China 's first entrepreneurs to buy a private jet , back in1997 .

合同能源管理（EMC）是远大空调公司的一项新业务，为能耗企业提供节能产品、节能改造和能源管理服务。

Energy Management Contract ( EMC ) is a new business of Broad Air Conditioning Company that provides energy-saving product , energy-saving reform and energy-saving management services for the enterprises consuming energy .

中国的远大空调集团，通过收集那些被浪费了的建筑热能来供给机器的运作。

Broad Group , a Chinese maker of air conditioners , taps the waste heat from buildings to power its machines .

本文以企业的社会责任理论为分析框架，通过远大空调的案例研究，探讨和分析中国机械制造型企业获得核心竞争力的过程和原因。

In this article , with social responsibility theory as analyzing frame , discussed and analyzed the reasons and progress for Chinese machine manufacture type enterprise to gain core competition power after the research of BROAD AIR CONDITIONING case .

本文以远大空调公司在中国的发展为背景，结合市场营销和战略管理的一般理论，对远大公司的关系营销战略进行了系统分析和实证研究。

On the basis of the development of Broad Air Conditioning in China , the article narrates the analyses and studies of the public sale strategy performed by Broad Air Conditioning systemically according to the general theories of market sales and strategic management .

本论文通过对远大空调公司获取企业核心竞争力的过程探讨发现，对于有明确社会责任感的企业，道德经营是竞争中的利器，可以为企业赢得良好的外部环境和培育独特的内部竞争力。

This paper found that for an enterprise with definitude social responsibility , the virtuous management is an edge tool for enterprise to gain nicer exterior environment and to cultivate special interior competition power through the study of the progress of BROAD Air-conditioner Corporation to gain core competition power .

随着中央空调行业市场的发育成熟，市场的竞争也日益激烈，远大空调有限公司仍以最高的产品价格占据吸收式空调市场的半壁江山，创立了中国人的世界品牌。

With the maturity of market of central air conditioner industry , the competition of the market is dog-eat-dog day by day too , Broad Air Conditioning still occupies half of the country on the absorbing type air conditioner market with the supreme price , have founded Chinese world brand .

中国企业从事产品创新的机制与战略&对远大中央空调公司的分析

China enterprise engaging in product innovation 's system and strategy & analysis of Yuanda central conditioner

远大集团给空调装上用来衡量空气污染的小型设备，可嵌入到手机里面。

Broad Group has developed a miniature device for measuring air pollution that can fit into mobile phones .

本文首先采取比较研究的方法对远大公司传统的营销策略进行了分析，用规范研究和案例研究方法对远大空调公司的价值营销策略全面进行解读则是本文的重点。

The traditional marketing tactics that this paper takes the method to relatively study to Broad Air Conditioning have been analyzed , with standardize research and case research approach which is the key point to unscramble Broad Air Conditioning value marketing tactics .