运动服饰

究其原因，世界杯（WorldCup）固然功不可没，与此同时，耐克的中国业务也终于出现期待已久的起色，不过，耐克公司销售增长的一个关键要素却是：女性消费者对这家运动服饰公司的重要性正在与日俱增。

While the World Cup certainly helped , along with a long-awaited improvement to Nike 's China business , one key takeaway for the company was that women are increasingly important customers for the sportswear company .

运动服饰制造商李宁（LiNing）就是一个警示，这家公司用卖不动的库存填充零售商的货架，却被迫回购这些商品来拯救品牌。

Sportswear maker Li Ning was an early warning of what can happen & it stuffed its retailers with unsaleable stock , and was forced to buy heaps of the stuff back to salvage its brand .

他是备受争议的英国运动服饰公司SportsDirect创始人，尽管拥有夺人耳目的纽卡斯尔足球俱乐部，却仍试图保持低调不露锋芒。二十世纪七十年代，他曾在县级壁球赛事中表现活跃而后退为一名教练。

The controversial Sports Direct founder , who tries to keep a low profile despite his very high-profile ownership of Newcastle United football club , was a squash coach in the 1970s after playing at county level himself .

知情人士昨日表示，预计中国运动服饰集团中国动向（ChinaDongxiang）将通过下月在香港进行的首次公开发行（IPO），筹集大约7亿美元的资金。

China Dongxiang , the sports apparel group , is expected to raise around $ 700m in an initial public offering in Hong Kong next month , people close to the listing said yesterday .

这意味着极速骑板（Quiksilver）和哥伦比亚运动服饰（ColumbiaSportswear）等公司可能面临风险。

That means that Quiksilver ( zqk ) and Columbia Sportswear ( Colm ) could be at risk .

最近的新闻报道很抓眼球：高速成长的运动服饰公司露露柠檬（Lululemon）正在召回一款过于透明的薄裤。

The headlines are almost too easy & fast-growing sportswear company lululemon is recalling pants that , it turns out , are see-through .

品牌价值增长最快的行业是服装，由运动服饰耐克（Nike）和快时尚品牌Zara引领，因为人们更多地关注健康和健身，同时Zara的快时尚在中国变得越来越受欢迎。

The fastest-rising sector is apparel , driven by Nike in sportswear as people pay more attention to health and fitness , and Zara , whose fast fashion is becoming increasingly popular in China .

运动服饰经历了从无到有，从有到专的漫长发展过程。

Sports clothing has come through a long way development .

通过对体育运动服饰历史的追溯，回顾了体育运动服饰发展的历程。

Then , it reviews the development of sports clothing by historical analysis .

安可玛汀首次进军运动服饰市场推出的是鞋类产品。

Uncle Martian 's first foray into the athletic wear market is shoes .

我公司经销专业骑行户外运动服饰，同步接受支付宝或网银交易付款！

We provide professional bicycle shirt , accept Alipay or Internet banking transaction payment .

运动服饰的过去与未来

The Past and Future of Sports Clothing

但运动服饰零售商李宁公司却节节失利，利润稳步下滑。

But sportswear retailer Li Ning has been losing out , with profits declining steadily .

运动服饰的过去与未来中西运动服饰文化差异比较

The Past and Future of Sports Clothing Comparation of Cultural Differences Between Chinese and Western Sports Clothing

这使得名牌运动服饰连锁企业出现了堆积如山的存货，很难消化掉。

That has left branded sportswear chains with mountains of stock that are proving hard to shift .

体育运动服饰早已不再是运动员特有的服饰了，它已经进入百姓的衣柜，成为老百姓日常服装之一。

Sports clothing is no longer special costume for players and it has become daily clothing for common people .

不仅对于运动服饰如此，对于时装和其它一些消费行业亦是如此。

And this is true not only for sportswear but also for fashion garments and several other consumer industries as well .

中国运动服饰品牌李宁去年实现小额利润，结束了持续三年的年度亏损。

Li Ning , the Chinese sportswear brand , made a small profit last year , ending three years of annual losses .

德国运动服饰巨头阿迪达斯将关闭位于中国东部苏州的直属工厂。

German sportsware giant maker Adidas is closing its only company-owned apparel factory in Suzhou city , East China 's Jiangsu province .

在这些营销手段的带动下，本土运动服饰品牌今年的国内销售规模迅速扩大。而与此同时，阿迪达斯的业绩大幅滑落。

Such marketing gambits have helped domestic sportswear brands expand sales rapidly this year in China even as Adidas ' performance has slumped .

论文首先对现代体育运动服饰的概念进行了界定并分析了专业运动服与大众生活类运动服的关系。

This paper starts with definition on concept of modern sports clothing , analyzing the relationship between professional sports clothing and common one .

在这个为名牌商品（不论是真货还是假货）而疯狂的国度，名牌运动服饰市场的竞争达到了前所未有的程度。

In a country mad about branded goods ( both real and fake ) , the market for branded sportswear has never been more competitive .

关于贵公司建议销售我方运动服饰，我们已决定委托贵公司为我方在法国的销售总代理。

Regarding your proposal to represent us for the sale of our sporting cloth , we have decided to appoint you as our general agency in France .

这种增长速度如果实现，可能将把一些中国运动服饰品牌推向全球业界的重要甚至主导地位。

Such growth , if it materialises , would be likely to catapult some Chinese sportswear brands into powerful or even dominant positions in the industry worldwide .

将松石绿运用在时尚产品，会让细致丝料及宝石显得优雅正式，也会让棉质与运动服饰展现休闲有趣的味道。

In fashion , Turquoise makes a statement that can look elegant and dressy in fine silk and gemstones , or casual and fun in cotton and athletic apparel .

这个观点可能没错：根据运动服饰领域追踪公司SportsOneSource，阿迪达斯只是拥有全球跑鞋市场4.4%的份额，和两年前相比并没有太大变化。，

That 's probably true : according to athletic apparel tracker SportsOneSource , it has just 4.4 % of the global market , little changed from two years ago .

这些广告包括名车厂商、保险公司、大型国有银行、运动服饰公司、以及一家国内酒商。

The advertisements include those for a luxury car company , an insurance company , a large state-owned bank , a sports wear company , and a Chinese wine maker .

中西运动服饰文化差异比较服饰是走动的文化。

Comparation of Cultural Differences Between Chinese and Western Sports Clothing Dress , the rambling culture , is not only for warm and ethical use , but a symbol of culture .

公司主要产品有：运动服饰面料系列：各类经编网布、金光绒、丝光绒、条绒、里布及氨纶产品等。

Our main products are : shell fabric series for sportswear : all kinds of warp knitting mesh , clinquant velvet , mercerized velvet , striped velvet , linings , spandex and etc.

研究现代体育运动服饰的流行性，有利于正确的认识当下体育运动服饰发展状况，为我国体育运动服饰产业的发展提供有益的参考。

Research on popularity of modern sports clothing will contribute to the understanding about development of modern sports clothing which can provides useful reference resources for the development of national sports clothing industry .