跨媒体经营

出版社跨媒体经营研究

Study on Cross - Media Management of Publishing House

我国图书出版业跨媒体经营探析

An Analysis on the Cross - media Management of Publishing Industry in China

第三部分对出版社跨媒体经营的方向和模式进行了探讨，并提出相关建议。

The third part discusses the directions and patterns of cross-media management and put forward correlative suggestions .

随着我国报业集团化进程的快速发展，报业集团跨媒体经营的步伐也在加快。

As grouping processes of newspapering become faster and faster , newspapering groups speed up their cross-media management steps .

然后，针对以上不足提出了相应的改进建议：重塑市场主体、推行跨媒体经营、慎行改造工程等。

In the end , the corresponding suggestions for improvement include remodeling market players , to implement cross-media operations , being cautions of renovation project and strengthening the reader awareness .

第二部分阐述了出版社核心能力与跨媒体经营之间的密切关联，指出出版社进行跨媒体经营必须以提升核心能力为立足点。

The second part expatiates the close relationship between the core competence of publishing house and cross-media management and points out that publishing house must based on core competence to develop cross-media management .

第一部分概述了跨媒体经营的含义以及国外出版媒体跨媒体经营的状况，着重概括了跨媒体经营对我国出版社的影响以及现状。

The first chapter overviews the signification of the cross-media management and the actuality of cross-media management in foreign publishing industry and emphasizes on the impact which the cross-media management is on domestic publishing houses .

除了开发《光晕4》和即将上市的《光晕5》之外，沃尔夫基尔还负责跨媒体特许经营业务。这项业务目前已经横跨小说、漫画、网络剧，以及史蒂芬斯皮尔伯格制作的真人动作电视剧等领域。

In addition to developing Halo 4 and the upcoming Halo 5 , Wolfkill has been responsible for the transmedia franchise that has spanned novels , comics , a web series , and an upcoming live-action series produced by Steven Spielberg .

未来我国的体育传媒市场将呈现与资本市场迅速结合、形成跨媒体集团、经营多元化的趋势。

Sports media market of our country appears with capital market combining , forming across media 's group , managing the pluralistic trend rapidly future .