本文试图从生活方式方面进行探索，以获得对中国绿色消费者的一些认识，帮助中国营销者更好地进行绿色营销沟通。
We conduct an exploratory study about green consumer in terms of Life Style , to gain the knowledge about Chinese green consumers and help Chinese marketers to do better green marketing communications .
绿色沟通