精益创业

如果公司能够快速行动硅谷企业家埃里克•莱斯曾在2011年出版的著作《精益创业》（TheLeanStartup）一书中介绍过这种方法那么只要你能汲取教训，改正错误，失败就是可以被接受的。

If the company moves quickly , an approach Valley entrepreneur Eric ries explained in the 2011 book the lean startup , failure is acceptable so long as you learn and can fix your mistakes .

你竟然没听说过“精益创业”？

You haven 't heard of the lean startup approach ?

2012年伊始，不少创业公司的高管都把自己手里的那本《精益创业》（LeanStart-Up）塞回了书架，仰面朝天，为自己将要面对一系列全新的挑战而唏嘘不已。

At the onset of 2012 , many start-up executives are sticking their copy of lean start-up on the shelf , leaning back and bemoaning the fact that they have a new set of challenges ahead of them .

（现在人们普遍认为这本书帮助开创了精益创业运动。）

( it is now widely credited for helping to kick off the lean startup movement ) .

市场调研：同样地，从精益创业/发展客户范式入手，确保你所提供的产品是有需求的，客户是愿意付钱买的。

Market validation : Again , from the lean startup / customer development paradigm , make sure that youre offering something that people want and will pay for .