第五媒体

朱海松（2007）。第五媒体《下一代商机的思考主体》。台北：御书房。

Zhu Haisong ( 2007 ) . The Fifth Media : The Main Sphere of Next Generation Business .

当今社会，手机短信成为继杂志、报纸、电视、网络之后的第五媒体。

Nowadays , mobile text message has become as the fifth media after magazine , newspaper , television and internet .

进入3G时代的手机媒体已经成为社会公众获取信息的重要渠道（业界称之为第五媒体），手机媒体使用何种画面视觉形式直接影响传播效果。

3G era enter mobile media has become an important social public access to information channel ( called as fifth media ), what use mobile media image visual form directly influence the communication effect .

3G产业在中国是2009年才开始出现的新生事物，手机作为继报刊、广播、电视、互联网之后的第五媒体该如何发展而受到消费者的重视。

In China , 3G industry began to appear in the new things in 2009.Mobile phones , as following the press , radio , television , the Internet after the fifth by the media how the development of consumer attention .

手机报：第五媒体魔力初显

Mobile phone news : " 5th Media " debuting under spotlights

第五媒体与手机短信

" The Fifth Medium " and the Cell Phone Message

短信已被称为继报纸、广播、电视、网络之后的第五媒体，形成了拇指经济、拇指文化。

Message has been called the " fifthmedia " after newspapers , radio , television and network .

短信作为崛起的第五媒体，是社会发展的产物；

As the upspringing Fifth Media , message is an outcome of the development of social background .

手机被称为继报纸杂志、广播、电视、网络之后的第五媒体。

Mobile phones are regarded as " the fifth medium " after newspapers , radios , TVs and the internet .

随着，第五媒体的手机的出现，一个新的载体，一个媒介，出现在我们的面前。

With the fifth mobile phone media , a new carrier , a media , appear in front of us .

手机媒体正在超越以往的第五媒体的定位，以一种超媒体的姿态呈现在人们面前。

Mobile media is beyond the positioning of the " Fifth Media ", presented before the people in a hypermedia gesture .

而新媒体是在传统媒体之后产生的，建立于新技术支撑下的媒体形态，包括互联网、移动电视、手机报、数字报刊等，也称为第五媒体。

Compared with traditional media , the emerging electronic media mainly encompasses internet , mobile television , mobile-phone newspaper and digital newspaper .

近年来，短信作为一种新的信息业务，获得极为迅速的发展，被称为第五媒体。

As a new information service , SMS have obtained great development during recent years , and have been named the Fifth Media .

随着手机第五媒体的地位日渐明晰，报业又开始借用这个新的传播平台，来扩展自己的传播领域和影响力。

With the status of mobile phone and the fifth media becoming increasingly clear , newspapers began to use this new communication platform to expand their communication and influence .

相对于报刊、户外、广播、电视四大传统意义上的媒体，新媒体被形象地称为第五媒体。

Compared to four in the traditional sense of the newspapers , outdoor , radio , television , media , new media is aptly called the " fifth media " .

随着手机的普及，短信彩信火爆程度日益加深，短信成为了众所周知的第五媒体。

With the popularity of mobile phones , the hot of SMS and MMS deepened day by day , SMS has been known as the " the fifth media " .

被业内称为第五媒体的手机媒体由于其易于携带，随时随地都能接入网络的特点，一面世就受到了业内的追捧，被誉为电信业的下一个杀手级应用。

Mobile media which is called the fifth media is commended to be the next killer application due to its characterizes of portable and access to the network at anytime , anywhere .

四是第五媒体的精确定位、精准传播和强大搜索，使公民隐私权和人身安全面临威胁。

Fourthly , Fifth Media puts citizens ' privacy and personal security under threat , while it achieves the precise positioning of the terminal , accurate dissemination of information and powerful information search .

手机媒体的出现和发展不仅使其成为了第五媒体，更是为传媒业带来了巨大的商业潜力和创造了新的经济增长点，手机出版也因此蓬勃发展。

The emergence and development of mobile media not only make it becoming the fifth media , but also bring great commercial potential for the media industry and create new economic growth point .

被誉有第五媒体及拇指经济之称的手机短信对人们生活产生了深远的影响，甚至改变了人们的生活方式。

The handset short message which is called " the fifth media " and " the thumb economy " has a profound influence to people , even it changes people 's life style .

第五媒体是指基于无线通信技术和互联网技术，通过手机等移动终端来展现和传播各种信息的一种新媒体形式。

Fifth Media refers to a new emerging form of media that is based on wireless communication technology and Internet technology , shows and transfers a variety of information through mobile phones and other mobile devices .

本文以第五媒体与图书馆服务结合的构想―手机图书馆为基础，论述了第五媒体成为主流媒体的趋势、手机图书馆的实现基础、手机图书馆服务构想等相关内容。

This paper discusses the trend of the fifth medium as a major medium , the basis of the realization of the mobile phone library , the idea of the mobile phone services and the related contents .

由于具有快捷方便及交互性良好等特点，手机短信被认为是继报纸、广播、电视及互联网之后的第五媒体，基于手机短信的应用与业务正在快速发展。

Because of the convenience and good interactivity , mobile phone text message is considered as the " fifth media " after newspapers , radio , television and the Internet . SMS-based applications and business is growing rapidly .

手机目前已不仅仅是人际语音通讯工具，随着手机互联网联姻的不断普及，手机已经成为继报纸、广播、电视、互联网之后的第五媒体。

At present , mobile phone is more than human voice communicational tool . With spread of mobile phone and internet integration , mobile phone has become the fifth mass media following newspapers , broadcast , television and internet .

我国相关监管制度还相对滞后，核心技术水平仍较低，社会大众对第五媒体传播带来的安全隐患还没有足够的认识。

In China , the core technology still has a big gap compared with western countries , in addition , the relevant supervisory system is lagging behind and the public lack the guard consciousness to hidden danger brought by Fifth Media .

伴随着手机用户群体的不断增大，手机载体作为媒介的功能已经逐步进化，不断增强的手机功能带来了手机传播的飞速发展，也带来了第五媒体时代。

With the growing group of mobile phone users , mobile phone carriers as a function of the media have been gradually evolved , and constantly enhance of the mobile phone capabilities has brought the rapid development of mobile communication and also the " fifth media " era .

随着传媒及3G通信技术的飞速发展，手机在不断更新换代后，被业内研究者誉为第五大媒体。

As the development of 3G technology and new media , mobile phone is regarded as the 5th media popular in people .

被称作第五代媒体的手机媒体由于其本身的物理属性以及与互联网的紧密结合和其所具备的媒体特性决定了手机媒体广告在企业营销传播中有着重要的价值。

Because of its physics attribute and the connection with the Internet , the mobile phone medium which has been called the fifth generation medium has important value in the market communication .

第五部分是媒体的冲突传播策略分析。

The fifth chapter focuses on the analysis of conflict communication tactics in media .

随着互联网猛速发展，成为第五大传播媒体的网络传播事业也日益发展。

With the rapid development of Internet technology , the network communication which to be regarded as the fifth big communication medium is increasingly developed .