短信广告

文章的最后一部分对短信广告在即将到来的手机3G时代的美好前景进行了展望。

In the last part , the author expects good future of cellphone advertisement in 3G time .

公司目前主要经营短信广告、ERP软件、无线广播和电子安防，无线商务助企业腾飞。

The main business , advertising , ERP software text , radio and electronic security , wireless business to help enterprises .

论违法手机短信广告的法律规制

On Advertising Regulation of Illegal Mobile-Phone Messages

这些问题使得人们对短信广告深恶痛绝，也让许多商家对短信广告这一方式抱有怀疑态度。

These questions lead the people deeply hate the message advertisement and many businessmen are suspicious of this approach .

但是有些人则看到了一个崭新的可能世界，因为更多的人使用手机上网，消费者对于这种手机短信广告也变得习惯起来。

But others see a whole new world of possibilities , as more people use their phones to access the internet and consumers grow used to the intrusion .

在对采集到的数据进行分析之后发现，当前手机用户对短信广告总体呈现出一种消极态度，大部分被试认为短信广告不仅没有必要，而且弊大于利。

After data analysis , the result shows that the consumer present negative attitude towards SMS advertising now . Most people think SMS advertising is no use and do more harm than good .

本文通过对违法手机短信广告的概念、特征、种类进行分析，找出了我国部分地区违法手机短信广告泛滥的一些原因，并就如何从法律的角度治理违法手机短信广告提出了合理的建议。

This essay , by analyzing the concept , character and category of illegal mobile-phone messages , finds out the reasons for their existence , and furthermore gives reasonable advices on how to regulate illegal mobile-phone messages .

手机短信广告是以短信平台为依托，以手机短信为广告媒介，向消费者发布有关企业产品、服务、概念等信息内容的广告形式。

Message advertisement of the mobile-phone is the form of advertisement that issues the production 、 service 、 concept and so on to the customers based on the platform of the message and mobile-phone message as the medium .

综合因子分析和多元回归分析的统计结果，发现影响用户对短信广告态度的因素主要有八个：信息传递、传播情境、广告诉求、和谐性、可信度、选择性、互动性和回报。

By regression and factor analysis , there are eight factors which can affect the attitude towards SMS Ad. These factors contain message transmission , communication environment , appeal , harmony , credibility , selectivity , interaction and repay .

因此政府一纸禁令重拳打击新浪短信占卜服务的广告并使其股票价格跌落时，盛大及时跟进。

So when a government ban on the advertising of sina 's fortune-telling phone-message service hammered its share price , Shanda swooped .

该公司也提供免费的电子游戏给希腊的用户，只是游戏中会不断有广告出现。而捷克的学生用户可以免费发短信如果他们同意接收短信广告。

The firm has also offered free video games punctuated with ads to customers in Greece , and free text messages to Czech students who agree to accept ads in the same format .