通过直接定性判断法和权重因素记分法对可行的营销渠道进行评估分析，得出建立4S店营销通路作为A公司最优渠道设计方案，并做了渠道构建设计。
Then evaluate it by using directly judgment and key factors evaluation methods , finally get the optimal channel design solution-build up the 4S store for A company and provide several advice for its setting up .
权重因素记分法