新产品构思

可拓方法在新产品构思中的应用

The Application of Extensive Method in New Product Conception

在新产品构思、开发、完成的过程中，估计有46%的企业资源不是在进入市场商业化阶段失败，就是连市场都未踏入即夭折。

It is estimated that 46 % enterprise resource already fails before entering the market commercialization stage .

以新产品构思的第一创造法为背景，给出了物元可拓性的推理模型。

Based on the first creation method of new products , the reasoning model of extension nature of matter element is presented in this paper .

可以说，消费者需求度的调研既是新产品构思的重要来源，也是检验新产品能否被消费者所接受的重要途径。

In a sense , we can say the survey of consumer satisfaction provides an important source of new product design and an inspection of consumer acceptance .

设计了若干准则，有社会环境准则、经济成本准则、技术准则、时间准则、价值准则等，对新产品构思进行筛选。

Several criterions are designed to screen new product ideas , such as social environment criterion , economic cost criterion , technology criterion , time criterion , value criterion etc. .

在新产品的构思及项目的选择阶段，结合新产品生命周期理论，运用利益测量技术、经济评价法等开发项目管理方法进行新项目的选择及评价。

During stage of selection of item and working out idea of new product , combined with the new product life cycle theory , using development management method such as interest measurement technology , economic evaluation method , modular management and so on , select and evaluate the new project .

二是最终选定新产品过程中采用的外部分析和内部分析的问题（新产品构思的预选和筛选）。

- external and internal analyzing in procedure of new product confirmation ( pre-election & filtration of new product conceives ) .