文化地产

论文化地产的发展

On the Development of Cultural Estate

新文化地产的开发&上海海上海新城

New Cultural Real Estate Development & Hi-Shanghai in Shanghai

文化与地产的结合标志着房地产市场走向一个新的历史阶段，也意味着文化产业发展的空问基础得到前沿性的实践。

It marks a new historical stage of the real estate market that the combination of culture and real estate , also means the development of culture industry to be cutting-edge space-based practice .

文化在房地产广告中的作用越来越巨大。

Cultural role of advertising in the real estate more and more huge .

文化因素在房地产经营开发中的应用探析

Research on the Cultural Factors Applied in Real Estate Management and Development

本文在房地产文化营销和房地产策划的理论基础之上得出房地产文化策划的概念与内容。

In this paper , based on the real estate marketing and real estate planning and cultural basis of the theory of real estate comes to the concept of cultural planning and content .

阐述了如何在产品塑造过程中营造居住文化，用房地产企业文化为居住文化的营造奠定基础，以及加强企业家文化建设以促进居住文化的营造。

Analyzing how to build real estate culture during the process of product building . Emphasizing that the building of real estate enterprise culture and enterpriser culture both are the foundation of the building of real estate culture .

所以，本文采用内容分析的方法通过对福州《海峡都市报》中1997～2007年登载的房地产广告进行分析，尝试分析福州居住文化变迁和房地产广告策划之间的微妙关系。

So , with the method of analyzing the advertisement of real estate published in The Straits Metropolitan News during 1997-2007 . I try to analyze the delicate relation between the change of residential culture in FuZhou and the advertisement of real estate .

第二章主要是与房地产文化策划相关的理论，包括房地产策划、房地产文化、文化策划以及房地产文化营销。

Chapter II is mainly associated with the real estate planning and cultural theory , including real estate planning , real estate culture , cultural planning and cultural real estate marketing .

论析了房地产文化的内涵和表现形式，提出了房地产文化营销的创意源泉，以及文化营销在房地产领域具体运用的意见。

The article analyzes the meaning and the format of real estate culture , proposing the innovation and the application suggestions on cultural marketing in real estate industry .