数字报业

网络视频广告在数字报业中的深度开发和整合

On the Depth Development and Integration of Networking Video Advertising in Digital Newspaper Industry

报网互动是实现数字报业的初步转型，全国各地报纸纷纷尝试，民族地区的报业也不例外。

Newspapers across the country have tried , national minority press area is no exception .

第三节指出在当前数字报业发展过程中应坚守的原则和应反思的一些问题。

Chapter three points the principle which should be kept to and some questions during the development process of current numeral press .

随着数字报业的兴起，纸质报纸受到各方面的冲击。发行量存在下滑趋势。

With the rise of the digital press , paper-based newspapers from all sides of the impact of the existence of circulation decline .

数字报业的内容融合与渠道融合&媒介融合时代的报业发展战略

On the Content Integration and Channel Integration of Digital Newspaper Industry & The Development Strategy of Newspaper Industry in the Age of Media Integration

在这样的大环境下，机遇与挑战并存，国内报业纷纷开展了对数字报业的探索与尝试。

In such a great environment , both opportunities and challenges are existing together . the domestic newspapering have launched digital newspapering frequently on the exploration and try .

第二节主要介绍浙江省不同城市数字报业的发展状况，管中窥豹，借此具象了解我国数字报业的整体情况。

Chapter two is mainly to introduce development condition of numeral press in different cities in Zhejiang province , according to this to know the whole condition of numeral press in our country .

目前，商业模式是中国数字报业发展的核心问题之一，受到业界和学界的高度关注，成为研究热点。

At present , the business model is one of the crucial issues of the Chinese digital newspapers industry , which has attracted attention of the academic and practical circles and become a research spot .

第一节分析报业生存危机的一些表现和成因，及在危机面前传统报业如何进行自救和反击，最终提出数字报业的理念并付诸实践。

Chapter one analyzes some performances and causes of existence crisis of traditional press and illustrates that how to save oneself with backstroke and take the idea of numeral press and put it into practice in the end .

经过近几年的实践，中国报业已经探寻到创新和走出困境的方向，这就是全新的数字报业。

After several years of practice , the Chinese press has found a way of the innovation and walk out the predicament . This is a new " Digital Press . " The integration of newspapers and network is the initial transformation of the newspaper industry .