房地产策划

对房地产策划的理性思考

The Rational Cognition on the Development of the Real Estate Planning Business

专业的房地产策划，在房地产开发的整个流程上，为房地产开发企业提供最优的解决方案。

Real estate planning plays a essential role in the whole process of a real estate programme .

在这种情形下，房地产策划作为房地产行业的细分逐渐获得了社会的认同。

In this case , real estate planning gets approval of society gradually as subdivision of real estate industry .

本文通过对项目经理工作情况的分析，构建了房地产策划项目经理绩效评价指标体系。

To improve the accuracy of performance appraisal for project managers , the authors designed a performance appraisal index system .

最后，论文以一家房地产策划公司为对象进行了实证研究，以该公司的数据对所选取的因素及其权重进行了检验，结果证明论文所选取的因素及其权重具有一定的适用性。

Finally , a case of a real estate engineering company has been studied in order to verify the factors and their weights .

对房地产策划和房地产前期定位策划的发展进行了深入的探索，提出目前房地产策划和前期定位策划应当由点、面的一维、二维时代进入系统的立体时代。

Development of real estate planning and real estate preliminary planning are discussed deeply , and I bring forward they should evolve from " one dimension " and " two-dimentional " era of " piece ", to systematic " three-dimensionalera " at present .

房地产营销策划的STP模式

The STP Pattern in Real Estate Marketing Planning

基于4C理论的西安房地产营销策划研究

The Marketing Plan Research on Real Estate Market of Xi'an City Based on 4C Theory

第五章是房地产文化策划效果评价分析，运用AHP层次分析法分析房地产策划中文化因素的重要性。

Chapter V is a real estate evaluation and cultural analysis of planning , the use of Analytical Hierarchy Process , that is AHP analysis of real estate planning , the importance of cultural factors .

开发出的软件系统相对于GIS桌面软件，具有系统启动速度快、占用空间小、独立于GIS桌面软件运行等优点。（4）房地产前期策划辅助系统对收集分类的数据进行实践应用。

Contrast to GIS desktop software , the designed system possess the advantage including starting soon , using little space and running off the GIS desktop software . ( 4 ) The assistant system of the preliminary planning of real estate projects is used to analyze the data .

房地产营销策划由早期的概念策划模式、卖点群策划模式，发展到现在以STP模式为理论核心的全程营销策划，其营销效果和质量都得到了飞跃性提升。

The real estate marketing planning had a great development from concept planning and selling points planning to the full-phase planning pattern based on the STP , which brought about a leap in marketing effect and quality .

CSTP理论以市场营销、消费者行为学和服务营销学为基础，希望能总结出一套既科学又切实可行的房地产营销策划框架，为房地产开发企业提供有益的帮助。

CSTP theory bases on market marketing , consumers behavior and services marketing , expects to summarize a correct and feasible frame of real estate marketing planning to help developers .

主题概念策划是房地产营销策划的灵魂。

Subject concept planning is soul of real estate marketing planning .

论房地产营销策划操作流程

On Working Flowchart of Real Estate Marketing and Planning

第三章是房地产文化策划的流程与方法。

Chapter III is a real culture of the planning process and methods .

房地产前期策划方案直接影响投资的安全性和未来的收益。

The preliminary planning of real estate projects affects the act of investing .

关于房地产营销策划的研究具有较强的理论和现实意义。

The study on real estate marketing has both practical and theoretical meaning .

该部分对本文做了全面的总结，并指出了房地产前期策划的良好发展前景。

And the good development prospect of real estate preliminary planning is pointed out .

房地产销售策划与运作

Planning and operating of real estate selling

浅议房地产营销策划

On the Real Estate Marketing Scheme

房地产项目策划是企业进行房地产项目开发的指导性意见书。

A real estate project planning is a guidance submission used in enterprises ' real estate project development .

在这一大背景下应运而生的房地产项目策划，也越来越受到重视。

Increasingly importance has been attached to the scheme of estate project which is emerged in this big background .

进一步，笔者又对主题定位在房地产项目策划中的地位、主题定位的作用当前对主题定位策划的误区等问题进行了研究。

Especially , the author researches on the status and function of the theme positioning for the real estate planning .

至今，先后参与负责数十个房地产项目策划及推广工作。

Ever since , he had been responsible for the marketing of a great number of real estate projects in China .

因此，居住文化的变迁成为房地产广告策划发生变化的重要驱动之一。

So the Change of Residential culture becomes a significant driving force that makes the advertisement plans of real estate changed .

通过实例说明，运用模糊层次分析和模糊风险评价对房地产项目策划和确立阶段的风险做出判断。

Here is an example to explain how to evaluate a real estate project 's risk with fuzzy AHP and fuzzy evaluation .

本文认为房地产项目策划在房地产企业中充当着智囊团和思想库的角色，是企业决策者的亲密助手。

This paper considers that item plan of real estate acts the role as think tank and close assistant of decision-maker of corporation .

旅游项目、房地产项目策划、谘询、可行性研究、评估、开发、销售等业务。

Tourism projects , real estate , project planning , consulting , feasibility studies , evaluation , development , sales and other business .

作为一门年轻的学科，房地产营销策划，在经历了各种实践后不断地丰富和多样化。

Real estate marketing plan as a new discipline , has experienced many successes and failures in the practice of rich and diverse .

我国房地产营销策划经历了从建设观念阶段、标准规划阶段、营销观念阶段到全程策划阶段的转变。

The real estate marketing transforms the construction of concept stage , the standard planning stage , the stage of the marketing concept .