恐惧诉求广告
- 网络Fear Appeals
恐惧诉求广告-
东西方文化差异与恐惧诉求广告
On Differences between Western and Eastern Culture and Fear Advertising
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恐惧诉求广告传播效果研究及其应用启示
The Communication Effects of Fear Advertising and Its Implication
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恐惧诉求在公益广告中的传播效果
Communicational Impact on Fear Appeal of Commonweal Advertisement
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恐惧诉求理论及其在广告传播中的应用研究
The Research of Fear Appeals Theory and Application in Advertisements Communication