理性分析设计创新的动力，有助于我们进一步挖掘广告的创新潜能，改善环境的激励机制，激发广告创新的活力。
Analyzing the motive of designing creativity is a great help for us to find out the creative potential of advertisement , improve the environmental system , and stimulate vitality of advertising creativity in a further step .
激励广告