交通广告

城市轨道交通广告资源经营管理研究

Study on Management and Operation of Advertisement Resources in Urban Rail Transit

还有路牌广告、霓虹灯广告、交通广告、电影广告、空中广告、汽球广告、邮递广告、幻灯广告、电台广告等。

Besides , there were also road sign ads , neon sign , transportation sign , slide ads , etc.

广告资源方面，分析了它的估价方法，并通过与武汉市公交集团广告价格的比较，为武汉市轨道交通广告业务的发展提供了相关的建议；

On the aspect of advertisement resource , its evaluation method is analyzed , and some suggestions was taken about the development of the advertisement operation of Wuhan rail transit ;

交通广告属于户外广告，是指在交通工具内外以及等车地点发布的广告，它的目标受众是那些经常使用交通工具的人，而铁路广告就属于交通广告的一种。

Transporting advertising is a kind of outdoor advertising , which published in the transport and railway advertising is one kind of transporting advertising , whose aimed audiences are people that take public transportation frequently .

城市公交巴士作为一个现代的交通类广告载体，兼有普通户外交通媒体与室内POP、灯箱媒体的传播特性，其优势是非常明显的。

As a modern carrier of advertisement on the urban public transport , buses are best known for its strength in publicizing information outdoors and indoors , like POP and light box media .

某媒体集团是业界处于领先地位的户外多种媒体管理商，拥有多元化的广告牌、街道设施及交通工具广告服务。

Some media corporation is the leading provider of outdoor multi-media management , with diverse services of billboards , public facilities and transportation advertising .

定位技术除了为移动用户提供地理位置信息外，它还可以发挥其它作用，比如信息查询、智能交通、广告发布等等。移动定位技术引起人们越来越多的关注。

In addition to location technology provide location information for mobile users , it also can play other roles , such as information search , intelligent transportation , advertising , etc. Mobile location technology is concerned by more and more people .

LED显示屏已经广泛应用于工业、交通、商业广告、信息发布、体育比赛等各个领域。

Now LED screen has been widely used in industry , transport , business advertisement , information release , physical match and other fields .

在公共交通工具上做广告是促销的方法之一。

Advertisements on public transport is one way to promote a product .

现代交通、通信、广告以及信用手段对新兴的庞大的行业&旅游业的发展起到了作用。

Modern means of transportation , communication , advertising and credit have all played a part in the growth of a giant new industry , tourism .