广告传播学

我在自身实践操作经验和借鉴别人经验的基础上，结合市场营销理论、市场调研理论、广告传播学理论，对房地产营销的一些理论总结和看法，旨在抛砖引玉。

Base on the working experience in Real estate company and the reference of other persons ' experience , the author sums up the theory of the Real estate marketing and brings forward some perspectives with the theory of marketing , marketing research and advertising etc.

广告传播的舆论学观照

Public Opinion Research For The Advertising Communication

赵教授是位资深传播学者，他主要的研究兴趣包括美国和中国内地的广告、政治传播学和健康传播学。

As an established scholar in Communication , Professor Zhao 's major research interests include advertising , political communication and health communication in the United States and in China .

本文采用广告学和传播学的相关理论作为支撑，从广告传播的角度对品牌形象代言人进行了解析，尤其是对品牌形象代言人的运用进行了深入的分析。

This literary grace uses the relevant theories of Advertisement and Communication as a support , has analyzed the brand spokesman in terms of symbol , carry on deep analysis to the use of brand spokesman especially .

本论文主要从广告心理学、传播学、消费行为学的视角出发，采用文献研究方法，对网络广告心理特性及其创作策略进行研究，这对网络广告的理论发展和实践具有一定意义。

From the angle of advertising psychology , communication and consumption behaviouristics mainly , this thesis researches into the psychological features of network advertisement and its creating tactics by adopting the approaches of researching documents . It has certain meanings with the development of theory and practice of network advertisement .

商业广告英译的传播学视角

Chinese - English Translation of Commercial Advertisements

作为全球流行的广告策略，名人代言广告已成为西方广告传播学界研究的重要课题。

As a remarkable phenomenon , celebrity advertising has become an important research subject in the domain of advertising communication in the West .

因此对广告的研究也涉及到多个领域和学科，广告学、传播学、交际学、民族学、社会学及语言学等都对广告进行了分析和研究。

Therefore , the study of advertising has connection with several academic disciplines such as advertising , mass communication , intercultural communication , ethnology , sociology and linguistics . However , few studies on advertising language are conducted from high and low context perspective .