央视体育

一年前，在NBA总裁亚当·西尔弗支持休斯敦火箭队总经理就中国香港问题发表的不当言论后，央视体育频道暂停了对NBA赛事的转播安排。

The channel suspended broadcast arrangements for NBA games a year ago after the league 's commissioner Adam Silver supported improper remarks made by the Houston Rockets General Manager over Hong Kong .

央视体育的一名发言人解释称，中国有着广泛的（篮球运动）群众基础和球迷的收视需求，恢复播出NBA比赛是正常的转播安排。

Explaining the latest decision , a spokesperson for CMG says it is a normal broadcast arrangement for the CCTV sports channel to resume NBA broadcasts given China has a wide-spreading mass and fans ' demand for viewing .

记者周四多次拨打央视体育频道的电话，均无人接听。

Calls to multiple phones at the offices of CCTV 's sports channel rang unanswered Thursday .

央视体育频道改版后成？24小时播出频道，以突出赛事、强新闻、进编排、升份额？宗旨。

The website has become a24 - hour sports channel CCTV broadcast channels ," prominent races , strengthen , improve scheduling , upgrade share " for the purpose .

据报道曾参与指导这次奥运报道的央视资深体育解说员沙桐拒绝讨论此事。

Sha Tong , a senior CCTV sports anchor who was reported to have helped direct the Olympics coverage , declined to discuss the matter . ' '

第三章，研究频道专业化背景下以CCTV-5为代表的央视各类专业体育频道的发展情况，同时对比地方专业体育频道的发展状况并分析中央电视视体育频道的优势所在。

Chapter three expounds on the development of various CCTV sports channels represented by CCTV-5 , under the background of channel specialization . The developing status of local specialized sports channels is also compared to illustrate the superiority of CCTV sports channels .

北京奥运会期间央视奥运频道体育广告的表现形式探析

The Forms of Sport Advertisements on the CCTV Olympic Channel during Beijing Olympic Games

品牌战略的研究则从央视频道品牌化策略入手，分析央视体育频道通过特色栏目、举办活动、培养主持人和频道包装等方法实施品牌化的具体措施，并指出其中的误区。

The brand tactic will start with the channel brand tactic , analyzing the way of promoting characteristic program , holding acts , cultivating compere and packaging channel , and find out the flaw .