土地营销

土地营销策略探讨

A Discussion on Land Marketing Strategies

因此，根据土地这一特殊商品的性质，在对土地市场营销环境进行分析的基础上，有针对性地采取土地、价格、渠道和促销等策略来达到土地营销的目的。

Therefore , for the purpose of land marketing , we must adopt particular strategies such as land product , price , place and promotion on the basis of analyzing the land marketing environment .

论经营城市及经营城市土地与营销城市

A Discussion on Operation of Cities and Urban Land and City Marketing

笔者对经营城市尤其是经营城市土地与营销城市进行了分析并提出了相应对策。

The author analyses operating city especially operating land of the city and marketing city then puts forwards some countermeasures .

但目前对项目型企业营销人才选拔的研究还比较薄弱，这一领域的研究成果较少，特别是土地咨询公司营销人才选拔评价研究的成果，在笔者可查阅文献范围内未见公开报道。

But the study of selection of marketing personnel in project-based corporate is still relatively weak , very little research in this area , especially research of such land personnel selection for marketing consulting , result of evaluation studies is no publicly reported in my literature search range .