后营销管理

用后营销管理提升我国旅游产品的营销水平

Improving Marketing Level of Tourist Product by Applying After-marketing Management

在市场营销活动的竞争重心发生转移的今天，后营销管理理论的产生对于指导我国的企业的营销实践，锻造企业市场营销能力，提升企业核心竞争力和竞争优势有着重要的借鉴意义。

The center of marketing competition has changed , the after-marketing management theory could guide to the marketing activity and the competition power ?

通过分析后营销管理的定义、核心及游客背离的原因，提出后营销管理在旅游营销中使用的方法以提升旅游产品的营销水平。

By analyzing the definition of after-marketing management , core of after-marketing management and the cause of tourists falling away , this article suggests after-marketing management be used to improve marketing level of tourist product .

本文以怡林制药营销渠道的现状、调整过程以及调整后营销渠道的管理模式为研究对象。

This paper takes Yilin Pharmacy 's present situation , adjustment process and the marketing channel management model after adjustment as the study objects .

出现后便日益引起营销管理人员和学者的广泛兴趣和关注，并引发了对有关品牌资产的定义、测度及运行机制大量的全面系统研究。

And then went increasingly caused widespread interest and concern of marketing managers and scholars and led to a comprehensive and systematic study of a large number of brand equity definition , measurement and operational mechanism .